10turtle – Best Website Design & Development Company In UAE

Dar Pilates Sharjah – A Luxurious & Feminine Pilates Experience

Dar Pilates Sharjah is a women-only Pilates and yoga studio designed to promote strength, flexibility, and mindfulness. With a soft, feminine aesthetic, the studio embodies elegance and simplicity while offering premium fitness services. The website acts as the digital gateway for potential customers, allowing them to explore class schedules, pricing, and membership options seamlessly.

Project Focus

UX Design

UI Design

Research

Websites Design

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Industry

E-Commerce

Tools we used

10turtle10turtle

Project Completion

2024

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Dar Pilates Sharjah sought a website that reflects its brand’s identity—feminine, simple, and elegant. The website needed to provide an easy-to-navigate platform where customers could book classes, view schedules, and purchase memberships. Inspired by previous Pilates studio projects, the client wanted a seamless user experience with a modern yet delicate design approach.

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Industry

E-Commerce

What we did

User ResearchUI UX DesigningResponsive Experience

Platform

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Problem

The client required a functional and visually appealing website that caters to women looking for a luxurious Pilates experience. Their primary challenge was ensuring that customers could easily access and book classes while maintaining an aesthetic that aligned with their brand values. Additionally, integrating essential features such as online payments, a class schedule, and a registration system was crucial to the project’s success.

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Solution

To address these needs, the website was designed with a clean and intuitive layout, prioritizing usability. The booking and payment system was seamlessly integrated, ensuring effortless class sign-ups. A soft pink color palette and elegant typography were chosen to match the studio's branding. A dedicated schedule section was created to provide users with an at-a-glance view of available classes, making navigation and decision-making simple for potential clients.

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Client’s design vision

How can we design a website that balances brand-aligned aesthetic with the functional requirements booking and scheduling system?

The client envisioned a website that exudes femininity and sophistication while remaining simple and easy to use. Inspired by websites like Muse Pilates, Strong Pilates, and The Studio Baldivis, they wanted a clean layout with soft pink tones, reflecting the all-pink interior of the studio. The primary focus was to provide a smooth experience where users could quickly find class schedules, pricing, and membership options.

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User Flow

Visitors to the website follow a structured yet seamless journey. The homepage welcomes them with an elegant hero section that introduces Dar Pilates Sharjah. From there, users can explore the class offerings and view the schedule with a single click. The intuitive navigation system directs them to pricing and membership options, allowing them to select the best plan that suits their needs.

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LOGO

The Dar Pilates Sharjah logo embodies the brand’s identity with a refined and feminine design. The delicate script typography combined with subtle iconography reinforces the studio’s focus on grace, movement, and strength.

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Typography

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Color Palette

The website features a soft, warm pink color scheme to align with the studio’s all-pink interior. Accents of white and subtle gold tones complement the design, enhancing the luxurious and inviting atmosphere.

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Wireframe

The wireframe was designed to maintain a structured yet flexible approach, ensuring optimal user experience across all devices. The layout emphasizes an intuitive flow, with key elements such as class schedules, booking options, and pricing sections placed prominently for easy access.

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website Design

The final website design is a harmonious blend of aesthetics and functionality. The pink and white color scheme sets a soft and welcoming tone, while high-quality imagery enhances the brand’s identity. The class schedules and booking system are seamlessly integrated, ensuring a smooth experience for users. The final product successfully delivers an elegant yet highly efficient platform that meets the client’s needs while providing an enjoyable user journey.

UI_Design

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