Prishna is a high-end jewelry brand that blends tradition with contemporary aesthetics. The brand showcases fine craftsmanship, offering exclusive collections that include rings, pendants, bracelets, and statement pieces designed for special occasions and everyday luxury.
UX Design
UI Design
Websites Design
Industry
E-Commerce
Tools we used
Project Completion
2024
The goal of the project was to design a visually stunning and user-friendly website that reflects Prishna’s luxurious brand identity while ensuring seamless navigation for an enhanced shopping experience. The key challenge was striking a balance between high-end aesthetics and e-commerce functionality. Showcasing intricate jewelry details in a digital format while maintaining a smooth user journey was a crucial requirement.
Industry
E-CommerceWhat we did
User ResearchUI UX DesigningPlatform
Prishna needed a website that captured its essence of luxury and sophistication while offering an effortless shopping experience. The challenge was to maintain a high-end visual appeal without compromising usability. Customers needed to browse collections seamlessly, view jewelry in high detail, and navigate with ease.
A minimal yet elegant UI was designed with a soft, sophisticated color palette and refined typography to enhance the brand’s identity. The website structure ensured an intuitive product browsing experience with categorized collections, detailed product pages, and smooth navigation. High-quality imagery with zoom-in functionality was integrated to highlight intricate details. Interactive elements like video highlights and testimonials were incorporated to increase engagement. The website was fully optimized for mobile responsiveness, ensuring accessibility across all devices.
The client envisioned a sleek, modern, yet heritage-inspired website that embodies luxury and sophistication. They wanted a clean, airy layout with subtle gold accents, a focus on product storytelling through engaging visuals, and a seamless shopping experience. The design was inspired by high-end jewelry brands like Cartier and Tiffany & Co., maintaining a refined aesthetic that speaks to elegance and exclusivity.
The journey begins on the homepage, where users explore luxury jewelry collections. From there, they navigate to specific product pages featuring high-resolution images, detailed descriptions, and pricing information. The feature collection and editor’s choice sections highlight curated selections, offering an engaging browsing experience. A seamless shopping cart and checkout process ensure a hassle-free purchase journey. Trust signals, such as testimonials and quality assurances, reinforce credibility, while the contact and subscription sections encourage engagement and customer loyalty.
The brand’s logo features an elegant geometric emblem with intricate detailing, reinforcing a sense of exclusivity, craftsmanship, and enlightenment.
The Prishnaa website’s color scheme blends rich, warm, and elegant tones to convey luxury and refinement. Deep Midnight Blue represents sophistication and trust, while Soft Champagne Gold adds an element of exclusivity and elegance. Ivory White brings an airy, premium aesthetic that keeps the design clean and refined, and Subtle Rose Blush enhances warmth and femininity. Together, these colors create a harmonious and high-end feel, ensuring the brand stands out while maintaining an inviting and luxurious atmosphere.
The initial wireframes focused on a minimalist grid layout to ensure seamless navigation between product categories. High emphasis was placed on visuals, allowing jewelry pieces to be the focal point. The structured user journey was designed to lead customers naturally through the website, from discovery to purchase.
