A fresh redesign of the STEM Discovery Boxes homepage to create a vibrant, user-friendly platform that captures the excitement of STEM-based subscription boxes. The new design focuses on engaging visuals, intuitive navigation, and a lively color palette to enhance user experience and drive subscriptions.
UX Design
UI Design
Research
Website Design
Industry
Education
Tools we used
Project Completion
2024
The project involved redesigning the STEM Discovery Boxes homepage to better represent the brand's mission of making STEM learning fun and accessible for children. The goal was to create a modern, engaging website that highlights subscription plans, showcases product features, and provides an intuitive browsing experience for users.
Industry
EducationWhat we did
User ResearchUI UX DesigningPlatform
E-CommerceThe original homepage lacked visual appeal and intuitive navigation, making it difficult for users to explore subscription options and product details. The design did not fully align with the brand's vibrant and educational ethos, leading to missed opportunities to attract and retain customers.
The redesign introduced a clean, modern layout with a playful yet professional aesthetic. The homepage now includes clear subscription options, engaging visuals, and well-organized sections for product features, FAQs, and testimonials. A vibrant color palette and typography were utilized to reflect the fun and educational nature of STEM Discovery Boxes, while ensuring the site remains user-friendly and accessible across devices.
The client envisioned a vibrant and playful design that appeals to both children and parents. The focus was on creating an engaging, educational platform that effectively highlights the value of STEM Discovery Boxes. The redesign needed to balance fun visuals with a clean, professional layout.
The redesigned user flow ensures a smooth and intuitive experience for users. Starting with a welcoming homepage featuring bright visuals and a clear call to action, users can quickly explore subscription plans, each highlighted with pricing and benefits. The flow continues through product feature sections that showcase the value of each box, along with testimonials and FAQs for added transparency and trust. The streamlined navigation leads users effortlessly from exploration to subscription, ensuring a frictionless process that encourages conversions.
The logo for STEM Discovery Boxes reflects the brand's playful and educational ethos. Featuring two adorable robots, the design immediately captures the attention of children while maintaining a professional look that reassures parents. The combination of vibrant green and purple in the text ties into the website’s color palette, ensuring a cohesive brand identity across all touchpoints. The logo effectively communicates the brand’s focus on fun, learning, and discovery.
The Gordita font was chosen for its clean, modern, and approachable design, perfectly complementing the playful yet professional tone of STEM Discovery Boxes. Its versatility ensures excellent readability for all text sizes, from detailed descriptions to bold headings. Gordita adds a contemporary and engaging feel to the website, aligning with the brand’s mission of making STEM learning both accessible and exciting.
The vibrant color palette enhances the playful and educational identity of the brand. The primary color, #B5CD49 (green), symbolizes growth and curiosity, while #F7D70C (yellow) adds a sense of fun and energy. #652F85 (purple) introduces creativity and imagination, and #000000 (black) provides contrast and readability. Together, these colors create a harmonious and dynamic visual identity that appeals to children and parents alike.
The wireframe was structured to emphasize key sections, including a bold hero banner, subscription plans, product features, customer testimonials, and FAQs. The layout prioritized intuitive navigation and strategic placement of call-to-action buttons.
