Yoga Mind Li’s brand identity is crafted to evoke serenity, balance, and holistic well-being. The logo features a meditating figure encased in a multi-colored lotus, symbolizing spiritual harmony and chakra energies. A golden petal with the "Om" symbol adds a sacred touch. The color palette blends warm and calming hues to reflect enlightenment, energy, and peace. Modern yet traditional typography ensures an elegant yet approachable aesthetic. The overall design fosters trust, motivation, and a deep connection to mindfulness and self-care.
Branding
Graphic Design
Brand Identity
Motion Graphics
Industry
Healthcare
Tools we used
Project Completion
2025
Key Market
Global
Yoga Mind Li is a wellness brand dedicated to promoting mindfulness, yoga, and holistic well-being. It caters to individuals seeking inner peace, personal growth, and a balanced lifestyle. The brand’s visual identity is inspired by spirituality, using colors and symbols that reflect harmony and transformation. With a welcoming and motivational tone, Yoga Mind Li aims to be a leading resource for yoga practitioners of all levels, offering guidance, inspiration, and a sense of community for wellness seekers.
Industry
HealthcareWhat we did
BrandingGraphic DesignBrand IdentityMotion DesignPlatform
Many wellness brands lack a clear, visually appealing identity that effectively communicates their values. The challenge is to create a design that balances tradition and modernity, appealing to both seasoned yoga practitioners and beginners. Additionally, many brands fail to use a cohesive color and typography system that aligns with their philosophy, often leading to visual inconsistency and a weak emotional connection with the audience.
Yoga Mind Li’s design solves these issues with a well-structured visual identity. The combination of a meditative logo, spiritual symbols, and a harmonious color palette strengthens the emotional connection. The choice of Asen Pro and PT Serif fonts maintains a balance between modern minimalism and classic sophistication, ensuring readability and approachability. By integrating a warm, energetic yet calming aesthetic, the brand successfully conveys its mission of promoting mindfulness and well-being in a visually compelling way.
Yoga Mind Li envisions becoming a global leader in the wellness industry, offering yoga and mindfulness resources that inspire individuals to achieve mental, physical, and emotional well-being. The brand aspires to cultivate a community-driven approach where people find guidance, support, and motivation. By continuously evolving its design and expanding its reach, Yoga Mind Li aims to make yoga and mindfulness accessible to all, fostering a world where balance, peace, and personal growth are part of everyday life.
The Yoga Mind Li logo symbolizes mindfulness and balance through a meditating figure within a lotus, representing spiritual growth and harmony. A golden petal featuring the "Om" symbol adds a sacred touch. The design blends modern minimalism with traditional elements, creating a serene, welcoming, and inspiring brand identity.
The color scheme of Yoga Mind Li embodies energy, balance, and spirituality. With vibrant orange, green, and purple symbolizing enlightenment, growth, and transformation, complemented by grounding grays and calming blues, the palette fosters harmony. This thoughtful selection enhances brand identity, evoking mindfulness, positivity, and a deep emotional connection.
