KendiKids Upendo specializes in soft, sustainable baby apparel made from organic cotton and bamboo. Designed with both comfort and the planet in mind, their products cater to parents seeking gentle, eco-conscious clothing for their children.
UX Design
UI Design
Research
Websites Design
Industry
E-Commerce
Tools we used
Project Completion
2024
The project's goal was to design a clean, warm, and inviting website that emphasizes the brand's commitment to sustainability while showcasing its stylish and soft baby apparel. The client wanted a user-friendly platform that highlights product details, promotes ethical practices, and simplifies the shopping experience for busy parents.
Industry
E-CommerceWhat we did
User ResearchUI UX DesigningResponsive ExperiencePlatform
-The previous website lacked an emotional connection with its audience. It struggled to convey the eco-friendly aspect of the products and didn’t effectively showcase the softness, quality, and comfort of the apparel. Navigation was also cluttered, making it difficult for users to browse collections easily.
The redesigned website adopts a soft, earthy color scheme with natural textures to reinforce the eco-conscious theme. Product categories were streamlined for better navigation, while compelling lifestyle imagery and engaging headlines highlight the brand’s mission. Key features such as "Shop Now" buttons and "Why Choose KendiKids?" sections were strategically placed to enhance user engagement and drive conversions.
The client desired a minimal yet warm aesthetic that reflects the softness of their fabrics and the purity of organic materials. They were inspired by brands that balance modern e-commerce design with storytelling. Reference inspirations included sustainable brands that evoke trust and comfort through their visual language.
The user journey was designed to be seamless and intuitive:
The KendiKids logo features a delicate leaf symbol intertwined with gentle typography, representing nature, softness, and organic growth. The circular design conveys harmony and sustainability, aligning with the brand's values.
This combination balances sophistication with simplicity, ensuring the content is accessible yet inviting.
The wireframe prioritized simplicity and structure. Key content blocks like "Essential Comfort for Your Little One," "New Arrivals," and "Why Choose KendiKids?" were designed to capture attention and inform users. Clear CTAs ensure users can navigate effortlessly.
