See how we built Fresh Food to bridge the gap between surplus and need. By creating a seamless platform for donors to share excess food and recipients to request meals, we designed an intuitive system that fosters generosity and reduces waste. This case study explores how we streamlined the donation process, making food sharing more accessible, efficient, and impactful.
Seamless Food Donation
Effortless Recipient Access
Smart Matching System
Industry
Food Donation & Sustainability
Tools we used
Project Completion
2024
Fresh Food is a purpose-driven application designed to reduce food waste and support those in need by connecting donors with recipients. The platform enables individuals, restaurants, and organizations to donate surplus food seamlessly. Donors can list available food, categorize it, and select specific locations or campaigns for distribution. Recipients can browse available food, submit requests, and receive donations based on donor selection. With features like real-time notifications, interactive maps, and secure communication, Fresh Food streamlines the donation process, fostering a community-driven approach to food sharing and sustainability.
Industry
Food Donation & SustainabilityWhat we did
User ResearchUI UX DesigningPlatform
PlaystoreApp StoreMillions of people struggle with food insecurity while tons of edible food go to waste every day. There is a lack of an efficient, structured system to connect surplus food donors with those in need. Many donors, including restaurants, households, and organizations, face challenges in finding recipients, managing donations, and ensuring food reaches the right people in a timely manner. On the other hand, recipients have limited access to real-time food availability and often miss opportunities due to inefficient communication channels. This gap results in unnecessary food waste and missed chances to support communities in need.
Fresh Food bridges the gap between food donors and recipients by providing a seamless, user-friendly platform for food donation. Donors can effortlessly list surplus food, categorize items, and choose specific locations or campaigns for distribution. Recipients can browse available food, submit requests, and receive donations based on donor selection. With real-time notifications, interactive maps, and secure communication, the app ensures timely and efficient food redistribution.
Goal was to design a platform that makes food donation effortless and efficient. By focusing on a user-friendly experience, we ensured that donors could easily list surplus food while recipients could quickly find and request available items. We prioritized intuitive navigation, real-time updates, and clear communication to streamline the donation process. With a seamless interface and smart features, Fresh Food empowers communities to reduce waste and provide food to those in need efficiently.
The user flow of Fresh Food is designed to create a seamless experience for both donors and recipients. Donors can quickly post food details, categorize items, and select locations or campaigns for donation. Once listed, recipients can browse available food, submit requests, and wait for donor approval. Donors then review incoming requests and choose the most suitable recipient. Real-time notifications keep both parties informed, ensuring a smooth and timely donation process. With an intuitive interface and efficient matchmaking, the platform simplifies food redistribution while minimizing waste.
The logo of Fresh Food visually represents the app’s core mission—bridging the gap between surplus food and those in need. The imagery of a hand holding a food package with cutlery icons symbolizes generosity, care, and accessibility. The use of green tones reinforces the themes of sustainability, freshness, and responsible food redistribution. This simple yet meaningful design reflects the app’s commitment to reducing food waste and fostering a community-driven approach to food donations.
The color palette of Fresh Food is thoughtfully chosen to reflect the app’s mission of sustainability and community support. The primary color, #33907C (Teal Green), symbolizes freshness, nourishment, and environmental responsibility, reinforcing the app’s goal of reducing food waste. #FFFFFF (White) provides a clean and minimalistic backdrop, enhancing readability and ensuring a seamless user experience. Lastly, #07121 (Deep Dark Shade) adds depth and contrast, balancing the overall design with a touch of sophistication. This harmonious combination of colors creates a visually appealing and purpose-driven interface.
Designed with clarity and functionality in mind, the layout prioritizes intuitive navigation, making it easy for donors to post food details and for recipients to browse and request available donations. Key sections, such as food categories, location-based filtering, and campaign selection, are strategically placed to streamline interactions. The wireframe serves as the foundation for an efficient and user-friendly platform, ensuring a smooth and engaging donation process from start to finish.
