Nav.it is a financial health app designed to help employees transition from living paycheck-to-paycheck to achieving long-term financial stability. By combining AI-driven financial coaching with real-time tracking, Nav.it empowers users to develop lasting money habits that promote confidence and security.
UX Design
UI Design
Research
Websites Design
Industry
Finance
Tools we used
Project Completion
2023
Nav.it offers a comprehensive financial wellness platform that prioritizes education, proactive insights, and behavioral nudges to improve financial literacy. The platform provides resources for both employees and employers to enhance financial well-being at the workplace.
Industry
FinanceWhat we did
User ResearchUI UX DesigningResponsive ExperiencePlatform
WebsiteMany employees face ongoing financial stress, which negatively impacts productivity, retention, and overall workplace satisfaction. In the absence of accessible tools and financial education, insecurity around money remains a persistent challenge—for both the workforce and the businesses they support.
Nav.it tackles financial stress with a structured approach that combines automated financial tracking, personalized coaching, and community-driven learning. The platform empowers employees to take control of their finances with confidence, while helping employers cultivate a more financially resilient and engaged workforce.
The interface needed to be engaging and empowering, using vibrant colors and clear typography to create an inviting user experience. The goal was to present financial information in a digestible and motivating way, making users feel in control of their financial future.
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The user journey begins with a seamless onboarding experience that personalizes financial goals. Users then gain access to AI-driven insights, daily financial tracking, and coaching tailored to their needs. The platform encourages continuous engagement through financial challenges, interactive content, and employer-sponsored incentives.
The Nav.it logo embodies trust and innovation, reflecting the company’s mission to transform financial habits positively. It uses a modern, minimalist design with a strong typographic presence, ensuring brand recognition and clarity.
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Nav.it's branding is built around a dynamic and balanced color scheme that enhances financial empowerment and accessibility. The primary background colors—black, white, and light gray—create a sleek and professional foundation. Teal and deep teal establish trust and reliability, while vibrant blue tones promote clarity and engagement.
The wireframe focused on a clean layout with well-structured navigation. Key sections included a dashboard summarizing financial progress, an interactive learning hub, and personalized coaching modules.
