This scrapbook design blends warm earthy tones, soft textures, and candid family imagery to evoke emotions of togetherness and nostalgia. The layout uses a clean serif typeface to provide a timeless and classic look, paired with botanical illustrations that give a natural, cozy feel. The design direction focuses on storytelling, capturing the essence of family through a modern yet heartfelt lens. The balance between minimal structure and expressive visuals invites users to make it their own.
Book Design
Graphic Design
Industry
Arts, Culture & Entertainment
Tools we used
Project Completion
2025
Key Market
Global
The Family Scrapbook is a guided memory book designed to help families document cherished moments—from milestones to everyday joy. It serves as both a creative outlet and a sentimental archive. Unlike generic photo albums, it features prompts, space for mementos, and guided layouts. It fits perfectly in today’s market where emotional storytelling and DIY memory-keeping are trending, especially among young parents, grandparents, and gifting consumers.
Industry
Arts, Culture & EntertainmentWhat we did
Book DesignGraphic DesignPlatform
-Modern families often lack time or creative direction to compile meaningful family memories, resulting in thousands of forgotten digital photos or unused blank albums. The emotional value of physical memory-keeping has diminished in the digital age. Additionally, most existing scrapbooks are either too plain or overly complex, making it hard for users to start or maintain them.
This scrapbook solves the problem by offering a visually inviting yet simple design that encourages interaction. The use of preset sections, emotion-driven layouts, and example visuals removes the intimidation of starting from scratch. Its emotionally resonant cover design and family-oriented aesthetic instantly convey its purpose. The durable hardbound format ensures it becomes a keepsake, not just a hobby project.
The long-term vision is to position this scrapbook as a must-have in every home—a generational product that families pass on. The brand aims to expand into themed memory books (e.g., baby’s first year, travel, anniversaries) and companion digital tools for hybrid memory-keeping. Its goal is to bring analog storytelling back into modern households while creating a tangible legacy of love.
The palette includes warm beige, clay brown, and soft cream, evoking comfort, earthiness, and emotional warmth. These colors are intentionally chosen to reflect timelessness and intimacy—qualities central to family life. The muted tones also enhance the visibility of pasted images and decorative elements inside the scrapbook, maintaining visual harmony throughout.
