The Ethos trifold design adopts a clean, purposeful, and compassionate aesthetic—balancing strength with sensitivity. The layout highlights transformation and hope through strategic use of white space, bold headings, and human-centered visuals. It integrates faith-driven symbolism with modern typography to connect authentically with college audiences. The design approach emphasizes clarity and trust, guiding the viewer naturally through problem, solution, and impact. The color palette reinforces purity, renewal, and emotional warmth, creating an engaging, mission-driven presentation.
Brochure Design
Tri-fold Design
Graphic Design
Industry
Education & Training
Tools we used
Project Completion
2025
Key Market
Global
This trifold brochure promotes Ethos, a faith-based small group program helping college men break free from lustful addictions through accountability, community, and daily discipline. It showcases the organization’s proven results—such as reduced pornography and masturbation rates—while inviting donors and participants to join the mission. The design combines professional appeal with emotional sincerity, positioning Ethos as a trusted movement for moral and personal renewal in today’s hyper sexualized digital culture.
Industry
Education & TrainingWhat we did
Brochure DesignTri-fold DesignGraphic DesignPlatform
-Designing for a sensitive and stigmatized topic like sexual addiction poses a challenge: balancing honesty without triggering discomfort. Many visual narratives around such issues lean toward either shame or oversimplification. The gap in existing educational and faith-based materials lies in visual empathy—most fail to inspire transformation or convey hope. College students often resist messaging that feels judgmental, while donors seek professional credibility. The challenge was to merge emotional resonance with data-driven clarity.
The Ethos trifold resolves these design challenges through visual empathy and narrative flow. Clean sections structure complex information into digestible parts—problem, solution, and progress. Subtle graphics and infographics humanize statistics, while faith-inspired language promotes hope, not guilt. QR codes and minimalistic typography enhance accessibility and modern appeal. The balance of text and imagery invites both young participants and donors, effectively communicating the transformative impact of Ethos in a credible, uplifting manner.
The long-term vision is to position Ethos as the leading visual identity for moral and spiritual renewal across campuses nationwide. This design aspires to normalize open conversations about digital lust and emotional healing, empowering young men to take ownership of their growth. As Ethos expands, the design will evolve into a scalable communication system—adaptable for digital campaigns, workshops, and national donor outreach—while maintaining its foundation of integrity, faith, and freedom.
The color scheme combines white, Everglade, and Moon Mist to symbolize purity, wisdom, and transformation. White represents renewal and spiritual clarity, navy conveys trust and strength, while gold hints at divine purpose and personal victory. This palette reflects Ethos’s mission to bring light into dark struggles, reinforcing a message of redemption and confidence. The minimal contrast supports a professional yet compassionate aesthetic, ensuring the design remains calm, credible, and motivating.
