The design for the brochure follows a festive yet respectful theme to celebrate and honor military families. The layout uses a balance of holiday imagery, such as snowflakes, stars, and winter wonderland visuals, to evoke warmth and joy. Typography is clear and legible, utilizing festive and professional fonts that mirror the mission of Yellow Ribbons United. The blue tones reflect trust and loyalty, while gold and red accents convey the joy and importance of the event. Each page is designed with hierarchy in mind, ensuring the message is communicated clearly to both sponsors and attendees.
Brochure Design
Graphic Design
Industry
Civic, Government & Nonprofits
Tools we used
Project Completion
2025
Key Market
Global
This brochure represents the Tiny Heroes Winter Wonderland event hosted by Yellow Ribbons United (YRU), an initiative that supports military families. The event aims to bring holiday cheer to children of fallen and deployed military personnel. The brochure outlines the event details, sponsorship opportunities, and the importance of this event in connecting military families with community support. It positions the event as a pivotal moment to honor and recognize the sacrifices made by military families.
Industry
Civic, Government & NonprofitsWhat we did
Brochure DesignGraphic DesignPlatform
-Military families often face challenges during the holiday season, including the absence of loved ones serving in the armed forces. These families experience emotional and financial hardships, and their sacrifices often go unrecognized. This lack of community support can lead to feelings of isolation and neglect, especially during the holidays when family reunions are traditional.
The Winter Wonderland event provides a direct solution to these challenges by creating a space where military children and families can celebrate together, enjoy entertainment, and feel supported by the community. The design emphasizes joy, inclusion, and gratitude through vibrant colors, inviting activities like the Toy Shop and Candy Cane Lane, and partnerships with companies offering direct gifts and experiences to families. The event brings together sponsors and the community to address the needs of military families, ensuring that their sacrifices are seen and valued.
The vision behind the Tiny Heroes Winter Wonderland event and Yellow Ribbons United's broader mission is to create lasting, impactful support for military families. Over time, the event will continue to grow, adapting to meet the evolving needs of these families. The design and communication strategy ensure that YRU’S commitment to community service, particularly around the holiday season, resonates long-term, helping the brand become a symbol of national support for military personnel and their families.
The color palette uses a blend of festive blues, reds, and golds to evoke both the winter holiday theme and the patriotic spirit of supporting military families. The blue tones represent trust and loyalty, while red adds warmth and energy. Gold highlights emphasize the importance and value of the event. The design also incorporates imagery that conveys warmth, community, and the spirit of giving, featuring children, families, and holiday elements that reinforce the festive atmosphere of the event.
