The brochure embraces a clean, modern, and inclusive design approach, combining bold typography with inviting imagery that reflects movement, unity, and joy. The aesthetic balances professionalism with warmth, using structured layouts to communicate clarity while maintaining an emotional connection through expressive photos of children dancing. The creative direction emphasizes vibrancy, inclusivity, and empowerment, aligning with the mission of “Wir bewegen Schule.” Every element—color palette, text hierarchy, and visuals—works cohesively to highlight confidence-building, community, and the transformative power of dance in schools.
Brochure Design
Graphic Design
Industry
Education & Training
Tools we used
Project Completion
2024
Key Market
Global
“Wir bewegen Schule” is a unique initiative bringing dance-based project weeks to primary schools across Germany. Its purpose is to foster self-confidence, inclusion, and community among children through movement and creativity. Unlike traditional workshops, this program emphasizes fun, teamwork, and emotional growth, culminating in a shared performance. With over 400 successful school projects, its proven model not only entertains but also builds lasting social skills. Its USP lies in blending professional coaching, inclusivity, and sustainable positive impact on school culture.
Industry
Education & TrainingWhat we did
Brochure DesignGraphic DesignPlatform
-The core challenge in this market is the lack of engaging, structured programs that simultaneously address bullying, exclusion, and declining self-esteem in children. Schools often face unreliable service providers, lengthy planning, and student disengagement, leading to wasted resources and minimal impact. Moreover, traditional extracurricular activities fail to accommodate all children—particularly those struggling with integration, cultural differences, or confidence. As a result, many students feel isolated, undervalued, and disconnected from their peers, which perpetuates poor academic performance and classroom conflicts.
The dance project offers a holistic, child-centered solution that transforms classrooms into collaborative communities. By engaging children through hip-hop, breakdance, and showdance, it ensures inclusivity and creative expression for every participant. Professional coaches are specially trained to adapt to diverse learning needs, ensuring that each child feels seen and valued. The format is efficient—structured daily sessions requiring minimal organizational effort from schools. The final performance creates a memorable celebration, reinforcing self-confidence, teamwork, and joy, while delivering long-term positive effects on school culture.
The vision is to establish dance as a catalyst for educational and social transformation, making it an integral part of school culture nationwide. Beyond project weeks, the long-term goal is to nurture resilience, empathy, and unity among children, shaping inclusive communities that extend far beyond the classroom. By continuously evolving its program, “Wir bewegen Schule” aspires to become a leading advocate for movement-driven education, reducing bullying and fostering well-being. Ultimately, the design seeks to leave a legacy of confidence, joy, and connectedness.
The chosen palette blends energetic, uplifting tones with warm neutrals to balance vibrancy and professionalism. Bright hues like orange and yellow symbolize joy, enthusiasm, and creativity, perfectly resonating with the lively nature of dance. Complementary blues and greens evoke trust, calmness, and inclusivity, reinforcing the safe environment provided for children. Neutral backgrounds ensure clarity and readability while letting photographs radiate emotion and authenticity. Together, these colors embody the brand’s identity—dynamic yet approachable—encouraging schools, teachers, and families to embrace the transformative spirit of movement.
