UNDARÄs mission is to offer customers a refined and purposeful experience through their products. pecializing in high-quality home fragrances, the brand delivers luxurious incense burners and scents that re designed for those who appreciate the art of mindfulness. Through thoughtful product curation and a eamless e-commerce experience, SUNDARÄ elevates the everyday ritual into a moment of calm and legance.
UX Design
IJI Design
Websites Design
Industry
E-Commerce
Tools we used
Project Completion
2025
The goal of this project was to build an elegant, user-friendly e-commerce platform for SUNDARA The website design aimed to reflect the premium nature of the products while providing a seamless shopping experience. The brands vision was to create a site that not only appealed to the senses but also conveyed luxury, mindfulness, and simplicity. Key elements included a product-centric design, on intuitive layout, and optimized mobile functionality.
Industry
E-CommerceWhat we did
User ResearchUl UX DesigningPlatform
-The need for a digital presence that aligned with the brand's premium aesthetic was critical. The main challenge was creating a seamless, mobile-optimized Shopify store with a focus on interaction design and user experience. The site needed to be user-centric, with easy navigation, smooth product browsing, and checkout, while staying true to the brand's luxury positioning. The existing Shopify templates required customization to achieve a refined editorial look akin to leading luxury fragrance brands.
To solve these challenges, we created a custom Shopify theme, carefully designed to showcase SUNDARÄ's unique products in an editorial, high-end layout. The site features a sophisticated, minimalist aesthetic, similar to references like LORE.WORLD and 39BC, with great attention to detail in color, fonts, and product presentation. The setup includes SEO optimization, integrations with third-party tools like Klaviyo for email marketing, and a smooth checkout experience with mobile-first design principles.
SUNDARÄ's design vision was heavily inspired by editorial brands like LORE.WORLD and 39BC. They wanted a sophisticated yet modern design that conveyed elegance while keeping the shopping experience straightforward and intuitive. The design elements, including rich color tones and ample white space, were chosen to reflect the calming nature of the brand, while offering an upscale, curated feel to the customer journey.
SUNDARÄ's logo is a delicate yet bold representation of the brand's essence. Its clean, modern typography conveys simplicity, while the subtle graphic elements reflect the elegance and luxury that the brand embodies. The logo's design supports the overall aesthetic of the website and aligns with the brands promise of mindfulness and refinement.
SUNDARÄ's color palette is thoughtfully curated to reflect the brand's luxurious and calming nature. The primary colors used on the website include deep plum tones, soft metallics, and a clean, neutral background. These colors evoke feelings of tranquility, sophistication, and warmth,perfectly aligning with the brand's ethos. The palette was designed to create an immersive experience while maintaining a minimalistic aesthetic that appeals to the target market.
The initial wireframes were created in Figma and included key interactions such as the smooth transition between product detail pages, filters for product categories, and a fluid checkout flow. The wireframe design focused on simplicity and usability, ensuring that the shopping experience was intuitive while showcasing SUNDARÄ's products elegantly.
