Menu Design for Hospitality & Wellness Case Study

Menus often fail when they overload guests with information or present prices and categories without a clear path. In hospitality, a cluttered menu slows decisions and weakens the dining experience. In beauty and wellness, unclear service menus can confuse clients about treatment lengths, member pricing, and service options. The challenge was to create two very different menu formats that remained easy to scan, visually appropriate, and functional in real use.

The collection solves this by giving each menu its own tailored visual language while keeping usability central. The food menu uses a restrained grey palette, elegant serif headings, and clean vertical sections to organize opening hours, drinks, pizzas, cocktails, and desserts in a straightforward portrait format. The salon menu adopts a fresh white-and-blue identity with floral line art, spacious square spreads, and clearly divided sections for nails, hair, and spa information. Across both, typography, alignment, and category spacing do the heavy lifting.