The design concept embraces a clean Scandinavian aesthetic—minimal, serene, and intentionally spacious. Soft neutrals, natural textures, and airy layouts reflect the brand’s eco-conscious philosophy. Photography is kept raw and organic, capturing authentic moments in open landscapes and understated urban settings. The lookbook balances modernity with timeless elegance, allowing each frame to breathe. Together, the imagery and layout create a refined, story-driven visual narrative that highlights craftsmanship, sustainability, and slow fashion without overwhelming the viewer.
Lookbook Design
Graphic Design
Industry
Fashion, Beauty & Lifestyle
Tools we used
Project Completion
2025
Key Market
Global
This lookbook showcases ECO Shades’ sustainable eye wear collection, designed for individuals who value style, durability, and environmental responsibility. The collection blends minimalist Scandinavian design with premium recycled and biodegradable materials. These sunglasses are crafted to deliver comfort, long-lasting quality, and modern appeal—making them ideal for everyday wear. Positioned in a market shifting toward eco-friendly fashion, the collection stands out through its understated luxury, timeless silhouettes, and commitment to sustainability without compromising aesthetic sophistication.
Industry
Fashion, Beauty & LifestyleWhat we did
Lookbook DesignGraphic DesignPlatform
-In today’s eye wear market, consumers often face a trade-off between sustainability and high-quality design. Eco-friendly products are frequently perceived as plain, fragile, or overly niche, while stylish eye wear typically relies on traditional plastics and carbon-heavy production methods. This gap creates a challenge for conscious consumers who want both fashion and sustainability. Many brands fail to integrate durable eco materials, resulting in products that either don't last or don’t align with modern style preferences.
ECO Shades bridges this gap by combining premium craftsmanship with advanced eco-material innovation. The collection features frames made from recycled plastics, plant-based biodegradable acetate, and non-toxic components—ensuring durability and comfort. Scandinavian design principles ensure clean lines, timeless shapes, and universal fit. The lookbook reinforces this union of style and sustainability, showcasing eye wear that is lightweight, resilient, and aesthetically refined. This thoughtful approach solves the market challenge by providing environmentally responsible eye wear without compromising design excellence.
ECO Shades envisions becoming a global leader in sustainable eye wear -where design, innovation, and responsibility coexist seamlessly. The long-term goal is to push the boundaries of eco-material technology, expand biodegradable collections, and influence the fashion industry towards cleaner production. The brand aims to inspire a new generation of conscious consumers who value timeless style over fast fashion. Through intentional design and responsible craftsmanship, ECO Shades seeks to create lasting impact, redefining what modern, sustainable luxury looks like.
The palette features earthy tones—warm beige, olive green, stone grey, and soft brown—reflecting natural landscapes and eco-friendly values. These colors create a calm, grounded aesthetic that aligns with Scandinavian minimalism. Muted shades enhance the organic feel of the photography and allow the product to stand out without visual noise. This palette reinforces the brand’s identity: clean, nature-inspired, and effortlessly elegant.
