The design of the pouch combines minimalism with natural elements. The earthy tones of green and beige evoke a sense of calm and freshness, aligning with the wellness aspect of the product. The use of clean typography, a pineapple graphic, and a subtle geometric pattern at the bottom gives the design a modern yet approachable feel. The packaging communicates both the purity and efficacy of the product, with an emphasis on simplicity and organic wellness.
Pouch Design
Graphic Design
Industry
Healthcare & Wellness
Tools we used
Project Completion
2025
Key Market
Global
“Digestive Harmony” by Love Biotica is a probiotic supplement aimed at supporting digestive health. With a refreshing pineapple flavor, the product offers 30 sachets in each pack, combining the benefits of probiotics with the natural goodness of pineapple. Designed for health-conscious consumers, this product fits seamlessly into the wellness market, emphasizing digestive wellness with a clean, minimalistic aesthetic that appeals to modern, health-focused individuals looking for natural remedies.
Industry
Healthcare & WellnessWhat we did
Pouch DesignGraphic DesignPlatform
-Many probiotic products on the market use overly clinical or complex packaging that feels detached from the natural and holistic wellness experience. This can create a barrier for consumers who seek authenticity and simplicity. Additionally, the lack of design cohesion between different product variants may confuse customers about the brand’s identity and purpose, leaving a gap in conveying the product’s natural and approachable qualities.
This design addresses the gap by using natural tones, simple graphics, and intuitive product naming that highlights the brand’s commitment to wellness. The minimalist packaging connects with the health-conscious consumer by creating a harmonious and calming visual identity. By keeping the design clean and simple, it ensures that the product feels both trustworthy and effective, resonating with a broad audience seeking natural digestive health solutions.
Love Biotica’s vision is to establish itself as a trusted, premium brand in the global health and wellness market. It aims to expand its product line to address various health concerns through natural and authentic probiotic solutions. By continuously evolving, Love Biotica intends to become a leader in wellness, offering products that improve the quality of life and promote sustainable health practices through the power of nature.
The color palette for "Digestive Harmony" features calming shades of green and beige. Green is chosen to evoke feelings of freshness, vitality, and health, while beige complements it by providing warmth and neutrality. These colors are in line with the brand's natural and holistic identity, creating a sense of tranquility and purity. The palette ensures the product stands out in the wellness market while resonating with the audience’s desire for simplicity and natural remedies.
