The design approach for Ellechemy focuses on elegance and trust, blending minimalist aesthetics with soft, calming colors to evoke feelings of safety and comfort. The clean layout emphasizes the scientifically-backed nature of the brand, with clear typography and harmonious visuals that highlight the quality of Ellechemy’s personalized lubricants. Soft gradients and organic textures reflect the product’s purity, while a modern, yet accessible design ensures the brand feels both professional and approachable to its target market.
Tri-fold Design
Brochure Design
Graphic Design
Industry
Healthcare & Wellness
Tools we used
Project Completion
2025
Key Market
Global
Ellechemy is a premium, Australian-made intimate wellness brand that offers personalized lubricants formulated by a gynaecologist. Their products are designed to enhance pleasure, support sexual relaxation, and combat issues like vaginal dryness and hormonal depletion. Available via telehealth consultations, Ellechemy’s offerings include six unique formulations that cater to various needs, from post-menopausal hydration to enhancing libido. Their products are safe, pH-balanced, and can be used with condoms, positioning Ellechemy as a leading choice in the growing wellness market.
Industry
Healthcare & WellnessWhat we did
Tri-fold DesignBrochure DesignGraphic DesignPlatform
-In the intimate wellness industry, many products lack personalized, medically-backed solutions that address the varying needs of individuals at different stages of life. For women experiencing hormonal changes, especially during perimenopause and menopause, vaginal dryness, low libido, and discomfort are often overlooked or poorly addressed. Existing solutions may not be tailored to these specific needs, leaving women with limited options that don't address both their physical and emotional well-being in a holistic, personalized manner.
Ellechemy solves this problem by offering personalized, pharmacist-compounded lubricants that are formulated for specific needs, including vaginal dryness, reduced libido, and sexual relaxation. Through telehealth consultations, Ellechemy provides tailored recommendations, ensuring that each customer receives a product that works for their body and stage of life. Their doctor-designed, hormone-free formulations provide deep hydration, comfort, and support, helping women feel more confident and satisfied in their intimate experiences.
Ellechemy’s vision is to redefine intimate wellness by offering products that not only promote comfort and pleasure but also empower individuals to take control of their sexual health. With a focus on science and personalization, Ellechemy aims to become the leading brand for women seeking trusted, high-quality intimate care. Their long-term goal is to foster open conversations about intimacy and well-being, helping individuals feel supported through every stage of life, ultimately becoming a symbol of confidence, health, and empowerment.
The color palette for Ellechemy uses soft, soothing hues of pastel pink, lavender, and ivory, evoking a sense of calm and trust. These colors reflect the brand’s commitment to comfort, wellness, and gentleness. The choice of muted tones balances the medically-backed, professional nature of the brand with its focus on creating a relaxing and personal experience. The gold accents highlight the premium quality of the products, adding a touch of luxury while maintaining the modern, approachable aesthetic of the design.
