LoCasa is a real estate solutions platform dedicated to connecting property investors and landlords with high-return opportunities. From market research to negotiation, the brand offers a comprehensive service that streamlines property acquisition and management.
UX Design
UI Design
Research
Websites Design
Industry
Real Estate & Property Investment
Tools we used
Project Completion
2024
The project’s goal was to design a clean, modern, and trustworthy website that speaks directly to investors and property operators. LoCasa wanted a platform that would not only showcase their services but also act as a lead-generation tool. The scope included branding, UI/UX design, service presentation, and integration of easy-to-navigate membership and inquiry systems.
Industry
Real Estate & Property InvestmentWhat we did
User ResearchUI UX DesigningResponsive ExperiencePlatform
-Investors and short-term rental operators often struggle to find reliable, profitable deals without sifting through hundreds of listings. They needed a centralized, trustworthy source that could filter and recommend properties aligned with their investment goals.
We developed a streamlined website experience that highlights LoCasa’s expertise, trustworthiness, and value. The design uses a calm, professional color palette to convey credibility, while clear CTAs guide visitors toward memberships, consultations, or inquiries. Membership tiers and client testimonials reinforce trust and value.
Creating a platform where property investors can easily connect with vetted, high-return real estate opportunities. The client envisioned a professional yet welcoming design that balances sophistication with approachability, inspired by minimalistic real estate brands with clean layouts and intuitive navigation.
The LoCasa logo combines a modern sans-serif typeface with a warm orange icon, representing energy, trust, and opportunity in the real estate sector. The symbol subtly conveys location and home imagery, reinforcing the brand's focus.
Your color palette blends warm (#F5917C) for approachability and energy, charcoal gray (#D4D3D1) for sophistication, light sage (#748579) for balance and calm, and white (#FFFFFF) for clarity and openness. Together, they create a modern, inviting aesthetic that feels both professional and personable, perfect for building trust in a real estate brand.
The wireframe focused on a simple hero section with a direct tagline and CTA, service highlights in a three-column grid, a testimonial slider for social proof, and a membership section to encourage conversions. The design intentionally minimized clutter to ensure focus on the key selling points.
