Building Taste My City to deliver an engaging, user-friendly platform that showcases the best local dishes, from starters to desserts. With a focus on seamless navigation and intuitive design, Taste My City connects food enthusiasts with the most delicious culinary experiences, empowering users to discover and savor the best food in their city with ease.
UX Design
UI Design
Research
Website Design
Industry
Food and Gourmet
Tools we used
Project Completion
2024
Taste My City is a modern culinary discovery platform designed to connect food lovers with the best local dishes, from appetizers to desserts. The project focuses on delivering a seamless, user-centric experience that highlights top-rated eateries and their signature dishes. By integrating intuitive navigation, personalized recommendations, and a visually appealing design, the platform aims to make food discovery easy and enjoyable for users. With a focus on both locals and tourists, the goal was to create a dynamic, engaging website that celebrates culinary diversity while enhancing the user’s dining experience.
Industry
Food and GourmetWhat we did
User ResearchUI/UX DesigningPersonalization StrategyPlatform
Web ApplicationFood lovers struggle with fragmented and inefficient digital experiences when discovering the best local dishes. The lack of streamlined navigation and personalized recommendations leads to user frustration, hindering engagement. There is a need for a cohesive, intuitive platform that simplifies food discovery and enhances the user experience.
Taste My City addresses these challenges by creating an intuitive, user-friendly platform that streamlines food discovery. With clear navigation, personalized recommendations, and visually engaging design, the platform makes it easy for users to explore the best local dishes. By offering a seamless experience, Taste My City enhances user engagement, helping food lovers discover new culinary delights with ease and joy.
The client envisioned a modern, user-friendly platform that makes food discovery easy and engaging. The design needed to be clean and intuitive, reflecting Taste My City's focus on culinary exploration while offering seamless navigation. The platform should have a vibrant, memorable brand identity that connects users to the best local dishes effortlessly.
The user flow for Taste My City is streamlined for easy navigation, guiding users from discovering dishes to exploring local eateries. Clear categories and personalized recommendations enhance the experience, ensuring seamless transitions and quick access to relevant content. The flow is designed to keep users engaged and make food discovery effortless.
The logo for Taste My City, provided by the client, captures the vibrant and flavorful essence of local cuisine. Featuring a stylized plate and fork integrated with a cityscape, it symbolizes the connection between food and community. The design reflects the platform's mission to celebrate culinary diversity and guide users to discover the best dishes in their city, blending creativity with a passion for local flavors.
The Thunder font was selected for its bold and dynamic character, perfectly reflecting the vibrant and flavorful theme of Taste My City. Its strong lines and distinctive style ensure that headings and key elements stand out, while maintaining a sense of energy and approachability. This font enhances the website's engaging design, creating a visually appealing and memorable user experience.
The Taste My City color palette combines vibrant and inviting tones to create a warm and engaging aesthetic. The rich red (#B2000A) exudes passion and energy, symbolizing the excitement of exploring local flavors. The golden yellow (#E9BE10) adds a touch of warmth and indulgence, reflecting the richness of culinary delights. The soft aqua (#99E2E2) introduces a refreshing balance, evoking a sense of creativity and freshness. The neutral cream (#EFEAE6) provides a clean and inviting backdrop, ensuring readability and elegance. The deep charcoal (#242221) grounds the design, adding depth and sophistication. Together, these colors create a visually appealing and intuitive experience that celebrates the joy of discovering the best dishes in the city.
The wireframes for Taste My City focused on creating a clean, user-centric structure that prioritizes simplicity and ease of navigation. A clear top navigation bar provides quick access to key sections like dish categories, restaurant details, and personalized recommendations. Modular content blocks were used to organize food categories, restaurant information, and user reviews, ensuring a logical and intuitive layout. This approach offers flexibility for future scalability while maintaining a smooth and engaging browsing experience.
