The design of this rack card incorporates a clean, professional layout that conveys trust and reliability, essential qualities in the mortgage industry. The use of bold typography highlights key services, including home equity loans, beach property loans, and expert mortgage advice. The aesthetic choice of blue and white tones reinforces a sense of stability and professionalism. The card’s minimalist design ensures clarity, making it easy for potential clients to navigate essential information while maintaining a focus on Bruce Barilar’s personalized service.
Rack Card Design
Graphic Design
Industry
Finance, Legal & Insurance
Tools we used
Project Completion
2025
Key Market
Global
This rack card is designed to promote Bruce Barilar’s mortgage services, offering a range of solutions like home equity, FHA, VA, and self-employed loans. It emphasizes Bruce's expertise in these areas and his personalized approach to each client’s needs. The card’s clean and approachable design ensures it stands out in any setting, providing an efficient and professional way to communicate critical mortgage information. Its purpose is to attract potential clients by showcasing Bruce’s dedication to financial education and customer service.
Industry
Finance, Legal & InsuranceWhat we did
Rack Card DesignGraphic DesignPlatform
-The challenge in designing this rack card was to stand out in a competitive mortgage market where many companies offer similar products. Consumers often feel overwhelmed with complex mortgage options and may struggle to find a trustworthy expert who can simplify the process. The gap lies in the need for clear, easily accessible information that promotes confidence and helps prospective clients understand their options without being bogged down by jargon.
This rack card addresses these challenges by highlighting Bruce Barilar’s expertise in a straightforward, user-friendly format. The design presents key mortgage services in a concise, organized manner while also emphasizing Bruce’s commitment to helping clients make smart financial decisions. By incorporating helpful tips, like pre-approval and saving strategies, the card acts as both a promotional piece and an educational tool, making it easier for potential clients to feel confident and informed when seeking mortgage solutions.
The long-term vision for this design is to establish Bruce Barilar’s brand as synonymous with trust and expertise in the mortgage field. The clean, timeless design aims to build lasting recognition, creating an impression of reliability. Over time, the rack card can evolve to feature client testimonials, updated service offerings, and success stories, reinforcing its role as an essential resource for clients navigating the mortgage process.
The color palette consists of calming blues and crisp whites, a combination that reflects professionalism and trust. Blue is often associated with stability, reliability, and confidence, making it an ideal choice for a financial services card. The white background ensures clarity, allowing the text to stand out and the design to feel clean and uncluttered. These colors align with Bruce Barilar’s brand identity, evoking a sense of calm and professionalism, which is crucial in the high-stakes world of mortgages.
