The Kei Discounts catalog was designed with a clean, structured aesthetic that emphasizes clarity, elegance, and functionality. The creative direction revolved around presenting a vast product range in a visually digestible manner, ensuring every item had equal prominence. High-quality imagery, balanced typography, and consistent layouts enhanced the browsing experience. The catalog was tailored for both digital and print use, maintaining adaptability across platforms such as social media and physical distribution. This design approach ensured a professional yet inviting catalog for a broad customer base.
Catalog Design
Graphic Design
Industry
Consumer Goods & Retail
Tools we used
Project Completion
2025
Key Market
Global
The Kei Discounts product catalog is a comprehensive furniture showcase, created to support both digital marketing and print sales initiatives. Designed to highlight living room and bedroom furniture, the catalog breaks down bundle pricing into individually itemized prices, ensuring transparency and accessibility for customers. Its purpose is to simplify the buying journey, giving shoppers detailed insights into styles, materials, and pricing. With its sleek design and user-friendly navigation, the catalog positions Kei Discounts as a modern, trustworthy brand in the competitive furniture market.
Industry
Consumer Goods & RetailWhat we did
Catalog DesignGraphic DesignPlatform
-The primary challenge was the bundle pricing system used in the furniture industry, which often obscures the cost of individual pieces. Customers browsing catalogs or social media struggled to compare items or make purchasing decisions based on incomplete price breakdowns. Additionally, fitting 117 bedroom items and 168 living room items into a 24-page layout without compromising readability posed significant design difficulties. This problem reflects a broader industry issue where customers demand clarity and transparency, yet brands traditionally present bundled sets, limiting choice and comprehension.
The catalog design introduced itemized pricing for every furniture piece, shifting from bundle-only costs to a transparent breakdown model. This innovation empowered customers to compare, customize, and purchase based on their individual needs and budgets. The layout employed consistent grids, clean typography, and modular spacing to manage the extensive product range effectively. By ensuring compatibility across social media formats and print-ready pages, the catalog became a versatile tool that elevated brand credibility while addressing customer demands for clarity and fairness in pricing.
The long-term vision for the Kei Discounts catalog is to become a dynamic, evolving marketing tool that not only showcases products but also educates and empowers consumers. The design aspires to set a precedent in the furniture industry by promoting transparency, adaptability, and design-driven shopping experiences. Looking ahead, the catalog can evolve into interactive digital editions with augmented features, further bridging the gap between traditional retail and modern e-commerce, and leaving a lasting impression of trust and style in the minds of consumers.
The catalog’s color palette is rooted in neutral tones—whites, grays, and muted blacks—complemented by warm accent hues. This scheme reflects Kei Discounts’ brand identity: professional, trustworthy, and approachable. The neutral base allows product images to stand out vividly, ensuring furniture styles and textures remain the visual hero. Warm undertones evoke a sense of comfort and homeliness, aligning with the emotional appeal of furniture shopping. Together, the colors create a balanced, elegant, and versatile aesthetic suitable for both print and digital distribution.
