We designed a seamless and visually appealing e-commerce platform for My Leckerly Paradiesly, ensuring a user-friendly shopping experience. With a focus on custom packaging and premium treats, the website showcases their unique products while enhancing brand identity and customer engagement.
UX Design
UI Design
Research
Websites Design
Industry
E-Commerce
Tools we used
Project Completion
2023
My Leckerly Paradiesly is an e-commerce platform specializing in high-quality, customizable tin boxes and premium treats. The goal was to create a seamless online shopping experience that highlights their unique offerings while making customization effortless for customers. Our team designed a visually appealing and user-friendly website that enhances brand presence, streamlines product selection, and simplifies the purchasing process. The result is a digital platform that not only drives sales but also strengthens customer engagement and brand loyalty.
Industry
E-CommerceWhat we did
User ResearchUI UX DesigningResponsive ExperiencePlatform
-My Leckerly Paradiesly needed a digital platform that could effectively showcase its customizable tin boxes and premium treats while providing a seamless shopping experience. The lack of an intuitive e-commerce website made it challenging for customers to explore products, personalize designs, and place orders efficiently. To scale their business and enhance customer engagement, they required a user-friendly, visually appealing, and conversion-driven online store.
We developed a sleek, user-friendly e-commerce platform for My Leckerly Paradiesly, enabling seamless product exploration, customization, and ordering. The website features an intuitive design, easy navigation, and a streamlined purchasing process, ensuring a smooth customer experience. By integrating customization options and enhancing visual appeal, we created a digital storefront that effectively showcases their unique tin boxes and premium treats while driving engagement and sales.
Our goal was to create a visually appealing and intuitive e-commerce platform that reflects My Leckerly Paradiesly’s brand identity. The design emphasizes elegance, ease of navigation, and a smooth customization process for their tin boxes. By combining aesthetics with functionality, we ensured a seamless shopping experience that enhances customer engagement and boosts conversions.
The user journey was designed to be simple and intuitive. Customers start by browsing the product catalog, where they can explore various tin box designs and treats. They can then customize their selection, add items to the cart, and proceed to checkout seamlessly. A streamlined payment process ensures a hassle-free purchase, while order tracking enhances the overall shopping experience.
The My Leckerly Paradiesly logo is a playful and memorable representation of the brand. Featuring a charming black bird with a bold red beak holding a traditional Basler Läckerly, the design embodies the brand's essence—delicious treats, Swiss heritage, and a unique visual identity. The combination of contrasting colors ensures strong brand recognition, making it an iconic symbol for quality and indulgence.
The color palette of My Leckerly Paradiesly is designed to create a bold yet sophisticated brand identity. The deep red (#D80003) adds energy and passion, reflecting the richness of the brand’s products. Complementing this, the crisp white (#FFFFFF) brings a sense of purity and simplicity, ensuring a clean and minimal aesthetic. The dark gray (#212121) enhances the overall look with depth and elegance, while the softer gray (#4F4F4F) balances the palette, providing a refined and professional touch. Together, these colors create a visually appealing and memorable brand presence that resonates with customers.
"The wireframe for My Leckerly Paradiesly was designed to showcase the brand’s products and customization options with clarity and ease. It maps out a streamlined structure, focusing on intuitive navigation and a visually balanced layout. Key sections like product display, customization features, and ordering options are thoughtfully arranged to guide users through a seamless browsing and purchasing experience. This foundation ensures a user-friendly interface while highlighting the brand’s unique offerings."
