The Zaalegacy project centered on redefining the brand’s digital presence with a clean, trust-driven, and emotionally engaging design for a premium clothing brand. Through UX research and a structured layout approach, the redesign introduced a clear navigation flow, elevated brand messaging, and a product-focused visual hierarchy that communicates both style and purpose.
UX Design
UI Design
Websites Design
Industry
Publishing & Literature
Tools we used
Project Completion
2025
ZAAlegacy Press is a faith-inspired publishing division of ZAAlegacy LLC, dedicated to producing books that uplift, empower, and instill values. The goal was to design a website that not only showcases literary work, but also communicates the brand’s mission—creating stories that plant seeds of faith, resilience, and encouragement for generations to come.
Industry
Publishing & LiteratureWhat we did
User ResearchUI UX DesigningResponsive ExperiencePlatform
-Before the redesign, ZAAlegacy Press lacked a digital presence strong enough to reflect its mission. The brand needed a platform that balanced professionalism with inspirational storytelling. The challenge was to create a design that highlights books and authors without overwhelming readers, while still conveying faith-based values.
The final website design integrates emotional storytelling with purposeful navigation. A countdown timer creates excitement around book launches, while sectioned categories clearly communicate what the brand publishes. Interactive testimonial sliders give authenticity through real reader voices, and featured book spotlights offer easy access to series information.
The client envisioned a platform where literature becomes a legacy—emotionally rich yet structured with clarity. The goal was to elevate ZAAlegacy Press as more than a publisher—positioning it as a movement focused on storytelling, community partnership, and spiritual growth.
The color palette evokes trust, loyalty, and wisdom. The primary color, Legacy Blue (#1D3A7C), conveys authority and depth, reflecting the brand’s commitment to spiritual and educational impact. The secondary color, Heritage Red (#AF2125), adds passion and emotional warmth, emphasizing storytelling rooted in heart and mission. Neutrals (#F7F8FA / #FFFFFF) balance the palette with clarity and softness, making text-based content and books the focal point. The result is a harmonious visual identity that feels both traditional and inspiring.
The wireframe for the ZAALegacy Press website was designed to balance clarity, storytelling, and user flow. We began by identifying the brand’s core goals—showcasing published works, communicating the press’s vision, and encouraging partnerships and reader engagement. Each section of the layout was then structured to support these goals in a logical, scroll-friendly order.
