Psilocybin Chocolate Lucid offers an exclusive range of handcrafted psilocybin-infused chocolates designed to elevate the mind and body. The brand is dedicated to providing a refined, sensory journey that merges artisanal chocolate-making with the ancient wisdom of mushroom-based wellness.
UX Design
UI Design
Websites Design
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Industry
Chocolate food
Tools we used
Project Completion
2023
The project focused on developing a digital presence that positions the brand as a luxury experience while maintaining its organic and wellness-driven essence. The challenge was to create an intuitive, visually captivating website that educates, engages, and converts visitors into loyal customers.
Industry
Chocolate foodWhat we did
User ResearchUI UX DesigningPlatform
-The brand needed a digital identity that captured the richness of its chocolate offerings while also conveying the transformative effects of psilocybin in a sophisticated and inviting way. The challenge was to balance a high-end, indulgent aesthetic with an informative and trustworthy presentation.
A visually rich, story-driven design was implemented to highlight the sensory experience of consuming Psilocybin Chocolate Lucid. The website combines deep, moody tones with golden accents, evoking an aura of mystery, indulgence, and enlightenment. High-quality imagery, elegant typography, and smooth transitions create an immersive user experience, while an intuitive navigation structure ensures seamless product discovery.
The client envisioned a luxurious, mystical aesthetic inspired by high-end chocolatiers and holistic wellness brands. The goal was to create a website that feels rich, experiential, and engaging while remaining informative. Reference inspirations included luxury chocolate brands like Vosges Haut-Chocolat and psychedelic wellness brands focused on conscious experiences.
The brand’s logo features an elegant geometric emblem with intricate detailing, reinforcing a sense of exclusivity, craftsmanship, and enlightenment.
The color palette blends deep chocolate tones with golden beige for a luxurious feel, complemented by soft cream for elegance and muted olive for an organic touch. This combination creates a rich, immersive experience that reflects indulgence, sophistication, and natural wellness.
The initial wireframes emphasized an image-driven layout with engaging storytelling elements. Interactive features such as hover effects, smooth scrolling, and seamless transitions were integrated into the prototype to create an engaging browsing experience.
