This booth design embraces a clean, professional aesthetic with a bold contrast of white and orange — symbolizing clarity, energy, and reliability. The layout is structured for high legibility, allowing visitors to quickly understand Moneypenny's services and tech capabilities. The right panel leverages social proof and app integration icons for instant credibility, while the left focuses on services and certifications. The entire structure is user-friendly, warm, and designed to build trust at first glance.
Booth Design
Graphic Design
Industry
Technology, SaaS & Startups
Tools we used
Project Completion
2025
Key Market
Global
Moneypenny offers end-to-end back office accounting solutions tailored for firms and financial professionals. From tax prep to CFO support, the brand bridges service and tech through seamless integrations with over 250+ financial platforms like QuickBooks, Xero, and ADP. Positioned as a tech-savvy, ISO-certified provider, Moneypenny delivers dependable, client-focused accounting teams that blend into existing operations effortlessly.
Industry
Technology, SaaS & StartupsWhat we did
Booth DesignGraphic DesignPlatform
-Many accounting firms struggle with operational overload, client misalignment, and inefficient use of software ecosystems. They often lack dedicated support for time-consuming back-office work, which leads to errors, delays, and burnout. Despite using modern apps, their processes remain disjointed without proper staffing or tech integration—creating a major bottleneck for firm scalability.
Moneypenny solves this by offering ISO-certified, tech-integrated, outsourced accounting support that feels in-house. Their teams adapt to client needs, work across 250+ apps, and ensure seamless communication. Whether it's tax prep, bookkeeping, or CFO support, Moneypenny’s approach eliminates workload spikes, streamlines backend operations, and improves overall efficiency—making firms faster, leaner, and more profitable.
Moneypenny envisions becoming the go-to back-office partner for accounting firms globally. By fusing human expertise with deep tech integration, they aim to revolutionize how firms scale, serve, and succeed. Their future roadmap includes AI-driven insights, workflow automation, and deeper partnerships with accounting tech platforms—redefining back office from a bottleneck to a strategic advantage.
The color palette for Moneypenny’s booth design is strategically selected to evoke trust, energy, and professionalism. The dominant orange exudes enthusiasm, forward motion, and accessibility — ideal for a brand focused on active support and seamless operations. Paired with clean white space, the layout feels open, modern, and easy to navigate, reinforcing transparency and clarity. Charcoal grey and black accents add contrast and authority, anchoring the design with a sense of stability and seriousness. This balanced combination not only highlights key content but also reflects the brand’s promise of dependable, tech-integrated accounting solutions with a personal touch.
