The design takes a clean, futuristic approach using deep navy tones contrasted with vibrant gradients of green, blue, and purple. Circular and orbital elements reinforce Helio’s identity as a connected advertising ecosystem. The typography is modern, minimal, and legible, balancing professionalism with approachability. The layout across both billboard and business cards uses smart spacing and visual rhythm to ensure clarity and recognition. The use of gradients adds a sense of innovation and tech-forward thinking to the brand’s image.
Billboard Design
Business Card Design
Graphic Design
Industry
Technology, SaaS & Startups
Tools we used
Project Completion
2025
Key Market
Global
Helio is a next-gen advertising marketplace that connects brands with smarter ad solutions. Its platform is designed to simplify and optimize the advertising ecosystem for better ROI, transparency, and real-time performance. Unlike traditional ad platforms, Helio integrates automation, AI-driven targeting, and intuitive dashboards. The brand’s modern aesthetic—with bold, tech-savvy visuals and a clean identity—appeals to progressive marketers, positioning Helio as a smarter, future-facing alternative in a crowded digital landscape.
Industry
Technology, SaaS & StartupsWhat we did
Billboard DesignBusiness Card DesignGraphic DesignPlatform
-The digital advertising space is saturated with platforms that either overwhelm users with complexity or underperform due to limited targeting tools. Brands often face decision fatigue, lack of transparency, and poor ROI. Many advertising platforms fail to create a balance between usability and performance insight, leaving both small businesses and marketers underserved and frustrated.
Helio solves this by offering a simplified, smarter advertising platform. Its intuitive UI, backed by AI-powered targeting and real-time analytics, ensures that campaigns are not only easy to manage but also highly effective. The design of the brand—streamlined, modern, and vibrant—reflects this clarity and smart innovation. By eliminating clutter and emphasizing usability, Helio empowers users to make confident, data-driven advertising decisions.
Helio aims to redefine the way advertising marketplaces operate—making them smarter, more transparent, and accessible to all business sizes. The long-term vision is to become the go-to platform for intelligent ad buying and selling, leveraging data and AI to maximize ad performance. As the brand evolves, it aspires to build a globally trusted ecosystem that fosters innovation and elevates marketing standards.
The color palette features Deep Navy to convey trust, intelligence, and stability; a vibrant Green–Blue–Purple gradient in the logo to represent innovation, creativity, and adaptability; and Aqua/Teal accents to add energy and emphasize Helio’s role in fostering smart, connected advertising solutions.
