The SABUNÉ design concept revolves around minimal elegance and timeless luxury. A refined serif typeface with subtle high-contrast strokes conveys sophistication, while the acute accent over the “E” adds a distinctive European flair. The black and gold palette signifies premium quality and exclusivity, appealing to discerning customers. The logo’s balanced composition ensures versatility across mediums—from business cards to packaging. The design embraces a clean, high-end aesthetic that aligns with the brand’s focus on natural ingredients, premium craftsmanship, and an indulgent skincare experience.
Logo Design
Graphic Design
Industry
Fashion, Beauty & Lifestyle
Tools we used
Project Completion
2025
Key Market
Global
SABUNÉ is a premium skincare and personal care brand dedicated to delivering luxurious, natural products. The brand merges elegance with sustainability, offering high-quality soaps and skincare essentials crafted from pure ingredients. Positioned in the upscale beauty market, SABUNÉ stands out through its sophisticated branding, eco-conscious ethos, and refined sensory experience. Its timeless logo, elegant packaging, and commitment to quality create a distinctive identity that resonates with consumers seeking both beauty and purity in their self-care rituals.
Industry
Fashion, Beauty & LifestyleWhat we did
Logo DesignGraphic DesignPlatform
-In the luxury personal care industry, many brands struggle to balance natural, eco-friendly values with an upscale, premium aesthetic. Often, “natural” brands appear too rustic, lacking sophistication, while high-end brands lean heavily on synthetic appeal, losing authenticity. This disconnect leaves a gap for discerning customers who want sustainable, natural skincare without compromising on elegance and prestige. The challenge is to present purity and sustainability through a design language that feels modern, aspirational, and luxurious.
SABUNÉ bridges the gap by integrating minimal, luxury-driven design with an authentic, eco-conscious narrative. The elegant serif typography, black-and-gold palette, and clean visual composition convey sophistication, while the brand’s emphasis on natural ingredients ensures credibility. The design maintains premium appeal while communicating purity, allowing it to stand out on shelves and in digital spaces. This blend of modern elegance and ethical values creates a brand identity that resonates deeply with upscale, sustainability-focused consumers.
SABUNÉ aims to redefine luxury in the personal care industry by merging indulgence with integrity. The vision is to become a globally recognized symbol of natural elegance, where consumers trust not only the quality of the products but also the ethical story behind them. Over time, SABUNÉ seeks to expand its range, embrace sustainable innovations, and set a new standard for beauty that is as kind to the planet as it is to the skin.
The SABUNÉ color palette combines warm earthy brown for natural elegance and authenticity, black for sophistication and timeless luxury, and white for purity and minimalism. Together, these hues create a balanced, premium aesthetic that reflects the brand’s commitment to high-quality natural ingredients while remaining approachable. This harmonious blend ensures versatility across packaging, print, and digital platforms, reinforcing SABUNÉ’s identity as a luxurious yet grounded personal care brand.
