The design captures a bold, high-performance aesthetic inspired by modern wellness and productivity culture. With clean typography, sharp contrasts, and vibrant green accents, the visuals reflect focus, vitality, and natural energy. Highlighting respected public figures adds credibility, while the mushroom imagery emphasizes the science-backed foundation of the product. The overall direction balances sleek professionalism with natural authenticity, ensuring FLOW Mushroom Pouches feel both aspirational and approachable to busy, health-conscious consumers seeking convenient ways to enhance their performance and focus.
Post Design
Graphic Design
Industry
Healthcare & Wellness
Tools we used
Project Completion
2025
Key Market
Global
FLOW Mushroom Pouches are the first pocket-sized, mushroom-based energy pouches designed for modern high performers. Infused with a 200 mg mushroom blend including Lion’s Mane and Cordyceps, they deliver clean, natural energy and mental clarity without artificial additives. The sleek packaging reinforces portability and routine integration, while the narrative draws inspiration from top performers who already embrace functional mushrooms. FLOW stands out as a natural, no-compromise solution for focus, productivity, and performance in a rapidly growing market of wellness-driven consumers.
Industry
Healthcare & WellnessWhat we did
Post DesignGraphic DesignPlatform
-Many people rely on caffeine and sugar-heavy products for focus and energy, but these often cause jitters, crashes, and long-term health drawbacks. While functional mushrooms are gaining popularity, existing supplements are typically in capsules, powders, or tinctures—formats that are inconvenient, messy, or hard to integrate into daily routines. Busy professionals, athletes, and creatives need a cleaner, simpler option that fits into their lifestyle without disruption. The gap lies in making functional mushrooms as easy to consume as chewing gum.
FLOW Mushroom Pouches solve this gap by offering functional mushroom benefits in a sleek, pocket-sized pouch. Designed for effortless use, each pouch delivers a precise 200 mg blend for consistent results. The product is discreet, portable, and built for modern routines—perfect for the office, gym, or travel. Unlike powders or capsules, it requires no prep or water, making it frictionless to consume. The design emphasizes clean energy, mental clarity, and a lifestyle-oriented appeal, ensuring mushrooms are accessible to everyone.
The long-term vision of FLOW is to redefine how functional mushrooms are consumed worldwide—transforming them from niche supplements into mainstream performance essentials. By making mushrooms pocket-sized, accessible, and culturally relevant, FLOW aims to lead the wellness space much like energy drinks or protein bars once did. The brand aspires to build a movement around natural focus and clean energy, inspiring millions of people to replace outdated stimulants with smarter, healthier alternatives that support peak performance and everyday wellbeing.
The palette centers on vibrant green, symbolizing growth, vitality, and nature, paired with black and white for sharp contrast, sophistication, and clarity. Green highlights draw attention to key performance words, while black grounds the design with authority and strength. White offers balance, keeping the aesthetic clean and minimal. Together, these colors evoke focus, freshness, and trust—perfectly aligning with the brand’s identity as a modern, natural, performance-driven solution. The palette not only feels bold but also communicates energy and purity.
