What exactly does 10Turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10Turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

A Prelude to the Maison: The Essence of Legacy

The design focuses on premium, luxurious aesthetics that reflect timeless artistry and refined craftsmanship. It aims to showcase high-end collections and heirloom objects in a way that resonates with the sophistication and depth of the brand’s legacy. The elegant and minimalist layout balances modern design with a sense of tradition.

Project Focus

UX/UI Design

Market Research

Website

Industry

Consumer Goods & Retail

Tools we used

Project Completion

2025

001

OVERVIEW

The design brings together elegant typography, rich imagery, and a sophisticated layout to create an immersive experience for the visitors. With sections dedicated to legacy, gifting rituals, and cultural artifacts, the design emphasizes storytelling, exclusivity, and the refined craft behind each collection. The blend of dark green and gold conveys a sense of luxury.

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Industry

Consumer Goods & Retail

What we did

User ResearchUI UX Designing

Platform

002

PROBLEM

The challenge was to create a website that would represent the prestigious nature of the brand while keeping it accessible and user-friendly.

003

SOLUTION

A minimalist, luxurious design with intuitive navigation and a strong emphasis on the visual appeal of curated collections was implemented to cater to this need, ensuring a premium yet accessible browsing experience.

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004

ROI

The design showcases luxury and refined aesthetics with enhanced performance across key metrics. With a load speed of 1.3 seconds, the site ensures quick access, while the SEO score of 91 boosts visibility. Improved accessibility and page insights contribute to a more engaging, smoother user experience, enhancing overall performance.

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005

CLIENT'S DESIGN VISION

How can the design convey a sense of legacy and exclusivity without overwhelming the user?

The solution was to use a restrained color palette, sophisticated typography, and high-quality imagery of artifacts, allowing users to experience the brand’s story visually without unnecessary elements, enhancing the sense of exclusivity while keeping the focus on the heirloom objects and their story.

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006

LOGO

The logo blends modernity and tradition, with an elegant and bold font. The mountain range and the "M" symbol evoke the sense of stability and timelessness, tying in with the brand’s heritage. The logo’s design aligns perfectly with the upscale and refined aesthetics of the Maison brand, symbolizing strength and luxury.

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TYPOGRAPHY

008

COLOR PALETTE

The color palette consists of rich greens, soft beige, and accents of gold, which evoke feelings of heritage, luxury, and craftsmanship. The gold tones symbolize premium quality, while the green adds depth, evoking nature and longevity. The warm, neutral background contrasts well with the vibrant imagery of the collections.

009

WIREFRAME

The wireframe design places emphasis on the user journey, from the large hero image to the curated collections and key features like quick links and membership options. Each section is strategically organized to guide the user’s eyes, ensuring easy navigation while maintaining a visually pleasing flow across the entire page.

010

WEBSITE DESIGN

The website design utilizes high-end, detailed imagery of objects and artifacts, paired with well-structured content to maintain a balance between luxury and functionality. Interactive features like hover effects and smooth scrolling make the experience engaging, while the overall design remains sophisticated, elegant, and clean.

Let’s connect

hey@10turtle.com

Next Project

Iflytek

UI/UX Design • E-commerce Website