Web · WooCommerce
WooCommerce B2B and Wholesale
WooCommerce B2B and wholesale turns a standard store into one that sells to businesses: role-based and tiered pricing, wholesale registration and approval, bulk and minimum orders, NET terms and invoicing, and quote requests. WooCommerce does this through its plugin ecosystem rather than a separate enterprise tier, so the right setup gives you a capable B2B store without leaving the platform.
Built withWooCommerceRole-based pricingB2B pluginsNET invoicingQuote requestsTax exemptionsERP sync
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What it is
What is WooCommerce B2B and wholesale?
WooCommerce B2B and wholesale is the setup that lets you sell to businesses, not just consumers, on WooCommerce. It covers role-based and tiered pricing so different customers see different prices, wholesale registration and approval, minimum and bulk order rules, NET terms and invoicing, quote requests, and tax exemptions. Many stores run B2B and B2C side by side from one WooCommerce install.
It matters because B2B buying works differently from retail: negotiated pricing, purchase orders, payment terms, and account-based ordering rather than instant card checkout. WooCommerce handles this through plugins rather than a built-in enterprise tier, which is a key difference from platforms like Shopify that offer native B2B on higher plans. That plugin approach is flexible, and the work is choosing and configuring the right stack for how you sell.
What's included
What a B2B build includes
Role-based pricingDifferent prices and tiers for wholesale, retail, and customer groups.
Wholesale registrationBusiness sign-up with approval before wholesale pricing unlocks.
Bulk and minimum ordersMinimum quantities, bulk pricing, and fast multi-item ordering.
NET terms and invoicingPurchase orders, NET 30/60/90 terms, and invoice-based payment.
Quote requestsRequest-a-quote flows for negotiated or custom pricing.
Tax exemptionsTax-exempt handling for qualifying business and reseller accounts.
ERP and account syncOptional connection to an ERP for accounts, pricing, and stock.
How we work
How we build B2B on WooCommerce
1Map how you sell
We define your pricing tiers, terms, and account rules.
2Choose the stack
We select the B2B plugins that fit your model and budget.
3Pricing and accounts
We set up role-based pricing, registration, and approval.
4Terms and quotes
We build NET terms, invoicing, and quote-request flows.
5B2B and B2C
We configure hybrid selling and any ERP connection.
6Test and launch
We test pricing, accounts, and checkout for each customer type.
Why it matters
Why B2B on WooCommerce works
The right B2B setup lets WooCommerce sell to businesses without moving to a separate platform.
Sell to businesses
Tiered pricing, accounts, and terms built for how businesses buy.
One platform
B2B and B2C from a single WooCommerce store, not two systems.
Flexible and owned
A plugin-based setup you control, without an enterprise lock-in.
Who this is best for
The right fit
Best fit for wholesale and business selling
Stores selling to other businesses or resellers, needing tiered pricing, account approval, NET terms, quotes, or bulk ordering, including those running B2B and B2C from one WooCommerce store.
You might not need this
If you want recurring consumer billing or a membership site rather than wholesale business selling, that is a different model, see WooCommerce Subscriptions and Memberships. A standard retail store does not need B2B features at all.
FAQs
Common questions about WooCommerce B2B
Can WooCommerce do B2B and wholesale, and how?
Yes. WooCommerce handles B2B and wholesale through its plugin ecosystem rather than a built-in enterprise tier, which keeps it flexible. The common building blocks are role-based and tiered pricing, wholesale registration with approval, minimum and bulk orders, NET terms and invoicing, and quote requests. We choose and configure the stack that matches how you sell. [verify]
How is WooCommerce B2B different from Shopify's?
The main difference is the approach. Shopify offers native B2B features on its higher plans, while WooCommerce delivers B2B through plugins on top of the core store. The WooCommerce route is more flexible and avoids a forced plan tier, but it means assembling and configuring the right plugins rather than flipping a switch. We handle that assembly so the result works as one coherent B2B store.
Can I run B2B and B2C from the same store?
Yes, and many stores do. A hybrid setup shows wholesale pricing and terms to approved business accounts while retail customers see standard pricing and checkout, all from one WooCommerce install. This avoids running two separate stores. We configure the pricing, account, and visibility rules so each customer type sees the right experience.
Can business customers pay on NET terms or by invoice?
Yes. We can set up purchase-order checkout and NET 30, 60, or 90 terms so approved accounts order now and pay later by invoice, rather than paying by card up front. This matches how businesses usually buy. The exact terms and which accounts qualify are configured to your rules.
How do quote requests and negotiated pricing work?
For products where price is negotiated, we set up a request-a-quote flow so business customers can submit a cart for pricing instead of checking out immediately. You respond with a quote they can then accept and order against. This suits wholesale and custom pricing that does not fit fixed retail prices.
Which B2B plugins do you build with?
There are several mature B2B and wholesale plugins, and the right one depends on your pricing model, terms, and whether you need quotes, registration, or ERP links. We recommend the stack that fits rather than forcing one tool on every store. The specific plugins we standardize on are something to confirm with us directly. [verify]
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Selling to businesses on WooCommerce?
Get a free build audit. We will map how you sell wholesale, recommend the B2B stack that fits, and scope the pricing, terms, and accounts before you commit.
Get your free build audit