Web · WordPress
WordPress Migration
WordPress migration moves your site onto WordPress, from Wix, Squarespace, Webflow, Drupal, or static HTML, or to a new host, without losing content, design, or rankings. We treat it as an SEO-preserving move, not a copy-paste: content parity, mapped redirects, carried-over structured data, and monitoring after launch so search keeps finding you.
Works withWixSquarespaceWebflowDrupal301 redirectsSearch Console
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What it is
What is a WordPress migration?
A WordPress migration is the controlled move of a website onto WordPress from another platform, or from one host or environment to another, without losing content, design, or search rankings. It covers exporting and rebuilding content so it matches, mapping every old URL to its new one, preserving structured data and metadata, and confirming the new site is fully crawlable and indexable before and after launch.
It matters because migrations go wrong when teams treat them as a simple content export. Redirects miss query parameters or old URL patterns, internal links quietly point at a staging domain, metadata and schema get dropped, and rankings fall because search engines lose the trail. Closed platforms like Wix also limit how cleanly content can be exported, so it has to be migrated deliberately. We plan the redirect map and content parity up front, then monitor indexing and rankings for the first weeks after launch to catch any drop early.
What's included
What a migration includes
Migration auditA full inventory of pages, URLs, content, and SEO signals to preserve.
Content parityRebuilding posts, pages, and media so the new site matches the old one.
Redirect mappingA 301 redirect for every old URL, including query parameters and patterns.
SEO continuityCarrying over metadata, canonicals, and structured data to the new site.
Indexability checksConfirming the new site is crawlable, with sitemaps and clean internal links.
Host and DNS cutoverCoordinating the host move and DNS so the switch is smooth and low-risk.
Post-launch monitoringWatching indexing and rankings after launch to catch any drop early.
How we work
How we migrate to WordPress
1Inventory and plan
We map every URL, content type, and SEO signal, and plan the redirect strategy.
2Build on staging
We rebuild the site on WordPress in a staging environment for content parity.
3Redirects and SEO
We set 301 redirects and carry over metadata, canonicals, and schema.
4Test
We check links, forms, redirects, and indexability before anything goes live.
5Launch and cutover
We move the site and DNS, then submit updated sitemaps to search engines.
6Monitor and fix
We watch indexing and rankings after launch and fix any issues that surface.
Why it matters
What a careful migration protects
A planned migration moves the whole site, content, design, and rankings, instead of starting your search visibility from zero.
Preserved rankings
Mapped redirects keep your earned search equity instead of losing it.
No broken links
Every old URL points somewhere valid, for visitors and search engines.
Clean cutover
Content, design, and structure carried over with minimal disruption.
Who this is best for
The right fit
Best fit when
You are moving to WordPress from another platform, or moving a WordPress site to a new host, and you want the content, design, and rankings preserved rather than rebuilt from scratch.
You might not need this
If you want a fresh design rather than a like-for-like move, a Custom WordPress Theme build is the better path, since migration preserves the existing site rather than redesigning it.
FAQs
Common questions about WordPress migration
Will I lose my rankings when I migrate to WordPress?
Not if the migration is done carefully. The main risk is broken or missing redirects, so we map a 301 redirect for every old URL, carry over metadata and schema, and keep the site crawlable. We cannot guarantee rankings, since search engines reassess any moved site, but a clean migration is designed to preserve your search equity and recover quickly if anything dips.
How do I migrate from Wix or Squarespace to WordPress without losing SEO?
Closed platforms like Wix and Squarespace limit how cleanly content exports, so the content is rebuilt to match rather than simply copied. The SEO-critical steps are mapping every old URL to a redirect, preserving titles, descriptions, and structured data, and verifying indexability before and after launch. We also monitor rankings for the first weeks afterward to catch any drop.
How long does a WordPress migration take?
It depends on the size of the site and the source platform. A small brochure site can move in a short window, while a large site with thousands of URLs, custom functionality, or a closed source platform takes longer to rebuild and test. We scope it against your actual page count and complexity rather than quoting a blanket timeframe.
Can you move my site to a new host without changing anything else?
Yes. A host-to-host move keeps the same WordPress site and design, and focuses on transferring files and the database, testing on the new server, and cutting over DNS with minimal downtime. We verify the site works fully on the new host before pointing your domain at it.
What usually goes wrong in a migration?
The common failures are redirects that miss query parameters or old URL patterns, internal links left pointing at the staging domain, and metadata or schema dropped in the move. Each one costs rankings or breaks the user experience. We plan the redirect map up front and test links, redirects, and indexability before launch to avoid them.
Will my content and design look the same after migrating?
That is the goal of a like-for-like migration: the same content and a faithful version of the design on WordPress. Some elements specific to the old platform may need rebuilding, and we flag those up front. If you would rather refresh the design as part of the move, we can scope that separately.
10Selected work
Proof, not promises.
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Planning a move to WordPress?
Get a free migration audit. We will map your URLs and SEO signals, flag the risks, and plan a move that protects your content, design, and rankings, with no obligation.
Get your free migration audit