What exactly does 10Turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10Turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

Wuxi South Petroleum: Revolutionizing the future of lubricants and additives for a sustainable world.

Pioneer Petrochemical Innovation empowers industries to break free from traditional limitations and unlock new possibilities in sustainable energy. Through its flagship solutions, groundbreaking additives, and eco-friendly lubricants, Pioneer Petrochemical Innovation fosters operational efficiency, environmental responsibility, and enhanced performance for industries worldwide.

Project Focus

UX Design

UI Design

Research

Websites Design

Industry

Consumer Goods & Retail

Tools we used

Project Completion

2024

001

OVERVIEW

Pioneer Petrochemical is a platform dedicated to revolutionizing the petrochemical industry, driving innovation in lubricant and additive solutions. It challenges traditional methods by embracing sustainable practices, efficiency, and cutting-edge technology. With a focus on high-performance products and eco-friendly solutions, Pioneer Petrochemical empowers industries to optimize machinery, reduce environmental impact, and achieve lasting success.

Fisherxu_jinao_uiuxdesign_websitedesign_WuxiSouthPetroleum_ecommerce_overview2_10turtle

Industry

Consumer Goods & Retail

What we did

User ResearchUI UX DesigningResponsive Experience

Platform

002

PROBLEM

In the rapidly evolving world of petrochemical industries, many companies face the challenge of adhering to outdated practices that limit growth and sustainability. Traditional methods of production and formulation often fail to meet the increasing demand for eco-friendly and high-performance solutions.

003

SOLUTION

Pioneer Petrochemical Innovation is redefining the future of sustainable industry solutions, offering a bold approach to enhancing performance and efficiency. Through groundbreaking research, cutting-edge technologies, and a commitment to environmental responsibility, it empowers industries to optimize their operations, reduce their environmental impact, and create a legacy of innovation and progress aligned with global sustainability goals.

Fisherxu_jinao_uiuxdesign_websitedesign_WuxiSouthPetroleum_ecommerce_showcasemedia_10turtle

004

CLIENT'S DESIGN VISION

How can Pioneer Petrochemical Innovation shape the future of sustainable solutions?

Pioneer Petrochemical Innovation envisions a platform that drives the future of sustainable petrochemical solutions. The design focuses on creating a dynamic, forward-thinking space where industries can access groundbreaking technologies, explore innovative products, and collaborate with a global network of experts.

Fisherxu_jinao_uiuxdesign_websitedesign_WuxiSouthPetroleum_ecommerce_clientvisiondesign1_10turtle

Fisherxu_jinao_uiuxdesign_websitedesign_WuxiSouthPetroleum_ecommerce_clientvisiondesign2_10turtle

Fisherxu_jinao_uiuxdesign_websitedesign_WuxiSouthPetroleum_ecommerce_clientvisiondesign3_10turtle

005

LOGO

The Pioneer Petrochemical Innovation logo embodies a perfect balance of precision and forward-thinking, symbolizing the brand’s commitment to reshaping the future of the petrochemical industry. The strong, structured typography of "Pioneer" represents industry leadership and reliability, while the sleek, dynamic curves of "Innovation" reflect the brand's vision for constant progress and sustainable solutions.

Fisherxu_jinao_uiuxdesign_websitedesign_WuxiSouthPetroleum_ecommerce_logo2_10turtle

006

TYPOGRAPHY

007

COLOR PALETTE

The brand’s primary color is Blue (#006EBF), symbolizing nature, resilience, and reliability. Very Dark Gray (#151F25) is used for contrast and sophistication, while White (#FFFFFF) maintains a clean and minimal aesthetic. Light blue (#E1E6E9) adds warmth to the design, reinforcing the connection to outdoor exploration and adventure.

008

WIREFRAME

The wireframe provides a visual blueprint of the website’s layout, focusing on usability and intuitive navigation. It establishes the structure, ensuring a seamless user experience before finalizing design elements.

009

WEBSITE DESIGN

The Pioneer Petrochemical Innovation website UI is crafted to be sleek, innovative, and easy to navigate. Combining contemporary design elements with a refined, professional aesthetic, it delivers a seamless user experience. The interface emphasizes clarity and simplicity, allowing users to effortlessly explore cutting-edge solutions, access product information, and stay updated on industry advancements.

Let’s connect

hey@10turtle.com

Next Project

Kistler

UI/UX Design • E-commerce Design