✳ VOICE / NATURAL COMMERCE10TURTLE / SYSTEM 04 OF 06
04 / FASTER CHOICE · VOICE SHOPPING

Say less.
Find more.

Research-backed conversational shopping through natural voice.

EXPLORE SYSTEM ↘
04
voice solution illustration
04 / 06BUILT TO REMOVE FRICTION
Voice commerceConvenienceControlSCROLL TO DISCOVER ↓
[01]✳ LIVE EXPERIENCE10T / COMMERCE SYSTEMS

The experience, in motion.

Interact with the walkthrough to explore what the experience does at every step.

Swipe for the next step

Swipe the demo or use the arrows for the next step. Click a step above to jump to it.

✳ WORKING EXPERIENCEINTERACTIVE
WALKTHROUGH

The product is designed to work inside the existing ecommerce experience, not as a separate destination.

EXPLORE THE METHOD ↘
[02]✳ THE IDEA10T / COMMERCE SYSTEMS

Shopping should feel like a conversation.

Designed for an existing store, grounded in how shoppers actually think and behave.

04↗
Voice commerceConvenienceControl

A voice assistant built directly into the ecommerce shopping experience. Instead of typing, searching through categories, or opening multiple products, customers can simply say what they need.

The assistant understands the request, finds relevant products and lets the customer continue the shopping conversation naturally.

The goal is simple: let customers shop by talking instead of repeatedly searching and filtering.

[03]✳ BEHIND THE SYSTEM10T / COMMERCE SYSTEMS

Ask. Listen. Refine.

Each interaction follows an intentional sequence—not an arbitrary collection of features.

04

VOICE / NATURAL COMMERCE

AT A GLANCE / THE FLOW
Customer speaks naturally→AI understands the shopping need→Finds relevant products→Customer asks follow-up questions→AI compares and explains→Customer continues toward the product
[04]✳ THE EVIDENCE10T / COMMERCE SYSTEMS

Why speaking can feel easier.

The studies and established principles informing how this experience is designed.

EVI-
DENCE↗

Research translated into practical interfaces.

Voice Assistant, Buy Coffee Capsules!
RESEARCH PAPER

Voice Commerce: “Voice Assistant, Buy Coffee Capsules!”

Rzepka, Berger, Koslow & Hess · Ludwig Maximilian University of Munich & University of Münster, 2023

30interviews with voice-assistant users
176participants validated the model

The study investigated why consumers choose voice assistants for shopping. Consumers perceive voice commerce as convenient and enjoyable, while reliability and user control remain important concerns.

HOW WE APPLY ITGive customers a faster conversational way to search, compare and understand products while keeping the experience under their control.
Impact 9/10
Media Equation Theory
THEORY

Media Equation Theory

Tested on voice shopping across two experiments with 86 and 112 participants

People can respond socially to computers and digital assistants when those systems communicate in human-like ways. In voice shopping, perceived human-likeness and trust helped explain the relationship between voice-assistant interaction and purchase intention.

HOW WE APPLY ITThe assistant doesn’t behave like a voice search box. Customers can speak naturally, receive conversational responses and continue with follow-up requests.
Impact 8/10
Social Presence + Trust
RESEARCH PAPER

Social Presence + Trust

Research on voice marketing

When a voice assistant’s speaking and listening behavior feels consistent, it can strengthen social presence. That social presence can influence voice recommendation acceptance and shopping intention through trust.

HOW WE APPLY ITThe assistant listens, understands context and responds naturally instead of forcing customers to use rigid voice commands.
Impact 8/10
✳ WHAT IT ALL ADDS UP TO

A more natural way to find the right thing.

A voice-powered shopping assistant that lets customers find, compare and understand products through natural conversation, built around research on convenience, social presence and trust in voice commerce.