Let the proof
find the shopper.
Bring useful customer proof to the shopper instead of making them search for it.
EXPLORE SYSTEM ↘
Real experiences. Right where they matter.
Designed for an existing store, grounded in how shoppers actually think and behave.
When a shopper lands on a product page, our system doesn’t leave hundreds of reviews hidden below the product. After a suitable time interval, it automatically pops up a relevant review.
As the shopper continues browsing, another useful review can appear, showing different experiences, use cases or product benefits without requiring the customer to search through reviews manually.
Real customer experience stays a Customer Review. AI interpretation stays an AI Product Insight.
Trust needs evidence, not claims.
The studies and established principles informing how this experience is designed.
DENCE↗
Research translated into practical interfaces.
How Online Reviews Affect Purchase Intention: A Meta-Analysis Across Contextual and Cultural Factors
The researchers found significant relationships between online-review factors and purchase intention.
The Role of Review Structure in Perceived Helpfulness
Perceived helpfulness depends not only on whether a review is positive or negative, but also on how its information is structured. Different review structures worked better depending on the product’s overall rating.
Consumer Reactions to Perceived Undisclosed ChatGPT Usage in an Online Review Context
Across three studies using TripAdvisor and Yelp review settings, reviews perceived as ChatGPT-generated were rated less useful, less trustworthy and less authentic than human-generated reviews. Perceived authenticity helped explain those differences.
Watch confidence build.
Interact with the walkthrough to explore what the experience does at every step.
Swipe the demo or use the arrows for the next step. Click a step above to jump to it.
WALKTHROUGH
The product is designed to work inside the existing ecommerce experience, not as a separate destination.
EXPLORE THE METHOD ↘Surface what matters.
Each interaction follows an intentional sequence—not an arbitrary collection of features.
CONFIDENCE / CUSTOMER PROOF
Put authentic customer evidence to work.
A smart review layer that brings relevant customer experiences into the product page at the right moments, with clearly separated AI Product Insights that make product information easier to understand.