What exactly does 10Turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10Turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

Nav.it – Empowering Financial Confidence

Nav.it is a financial health app designed to help employees transition from living paycheck-to-paycheck to achieving long-term financial stability. By combining AI-driven financial coaching with real-time tracking, Nav.it empowers users to develop lasting money habits that promote confidence and security.

Project Focus

UX Design

UI Design

Research

Websites Design

Industry

Finance, Legal & Insurance

Tools we used

Project Completion

2023

Live Url

https://www.navitmoney.com/

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Overview

Nav.it offers a comprehensive financial wellness platform that prioritizes education, proactive insights, and behavioral nudges to improve financial literacy. The platform provides resources for both employees and employers to enhance financial well-being at the workplace.

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Industry

Finance, Legal & Insurance

What we did

User ResearchUI UX DesigningResponsive Experience

Platform

Website

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Problem

Many employees face ongoing financial stress, which negatively impacts productivity, retention, and overall workplace satisfaction. In the absence of accessible tools and financial education, insecurity around money remains a persistent challenge—for both the workforce and the businesses they support.

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Solution

Nav.it tackles financial stress with a structured approach that combines automated financial tracking, personalized coaching, and community-driven learning. The platform empowers employees to take control of their finances with confidence, while helping employers cultivate a more financially resilient and engaged workforce.

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ROI

The performance metrics of the website's revenue section show significant improvements post-redesign. The load speed decreased to 2.4 seconds, enhancing user experience. SEO optimization increased to 92, boosting visibility. Page insights and accessibility scores also improved, leading to better user engagement and a more efficient, inclusive online platform.

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Client’s design vision

How can we design an appealing interface that simplifies complex financial concepts and encourages long-term financial confidence?

The interface needed to be engaging and empowering, using vibrant colors and clear typography to create an inviting user experience. The goal was to present financial information in a digestible and motivating way, making users feel in control of their financial future.

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LOGO

The Nav.it logo embodies trust and innovation, reflecting the company’s mission to transform financial habits positively. It uses a modern, minimalist design with a strong typographic presence, ensuring brand recognition and clarity.

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Typography

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Color Palette

Nav.it's branding is built around a dynamic and balanced color scheme that enhances financial empowerment and accessibility. The primary background colors—black, white, and light gray—create a sleek and professional foundation. Teal and deep teal establish trust and reliability, while vibrant blue tones promote clarity and engagement.

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Wireframe

The wireframe focused on a clean layout with well-structured navigation. Key sections included a dashboard summarizing financial progress, an interactive learning hub, and personalized coaching modules.

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website Design

The final website design combined smooth user interactions with a visually engaging interface. Thoughtful animations and intuitive layouts guided users effortlessly through financial planning tools, educational resources, and AI-driven recommendations. The website's responsiveness ensured a seamless experience across desktops and mobile devices, fostering inclusivity and ease of access.

Let’s connect

hey@10turtle.com

Next Project

Total Movement

UI/UX Design • Health & Wellness