What exactly does 10Turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10Turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

Promille – Get Ahead with Promille Goals, Growth, and Mastery

Promille transforms ambition into action. It provides users with the tools and mindset needed to master their life goals—whether personal, physical, or professional—via structured systems and daily practices. The brand’s method blends self-discipline, strategy, and community inspiration.

Project Focus

UX Design

UI Design

Websites Design

Industry

Health & Wellness

Tools we used

Project Completion

2024

001

Overview

The project aimed to build a bold and motivating digital presence, communicate core brand values like growth, discipline, and confidence, and promote the Promille system while inspiring conversions. The scope included designing a motivational homepage with clear structure, showcasing key system pillars, success stories, and community inspiration, and integrating FAQs, product previews, and contact links.

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Industry

Health & Wellness

What we did

User ResearchUI UX Designing

Platform

002

Problem

Promille lacked a platform that visualized its method and impact. Without a central hub, users couldn’t explore the brand’s system, core benefits, or credibility. A website was needed to articulate Promille's message and drive engagement.

003

Solution

We designed a bold, high-contrast homepage emphasizing strength and clarity. The layout integrated structured content to highlight the Promille system and its benefits. Motivational stories, visual elements, and quotes were included to inspire users, while strategically placed CTAs encouraged deeper exploration and connection.

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004

Client’s design vision

How can the website design embody strength, discipline, and motivation while ensuring a seamless and empowering user experience?

The client envisioned a bold, energetic, and structured design. Inspiration came from performance coaching brands, fitness influencers, and personal development authors. The layout needed to feel premium, organized, and highly motivational.

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005

LOGO

The Promille logo is compact and monochrome, projecting strength, structure, and clarity. Its modern serif feel adds professionalism while remaining assertive.

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006

Typography

007

Color Palette

Jet Black (#000000) represents authority, power, and clarity. Soft White (#FFFFFF) brings simplicity and purity through contrast. Warm Gold Gradient (#FFF3E0 – #FFE0B2) evokes encouragement, aspiration, and progress. Together, these tones convey a sense of focus, transformation, and premium quality.

008

Wireframe

Initial wireframes prioritized vertical flow, balancing content with whitespace and spotlighting each section’s purpose. The structure mirrored the Promille mindset—clear, focused, and goal-driven.

009

website Design

The final design features a full-screen hero with dynamic CTAs and a motivational tone. A visual breakdown of the Promille method is followed by real-world impact stories. A light-toned section elaborates on the method’s structure. Clean layout for FAQs and resource inspiration ensures clarity. The website ends with a strong CTA and community inspiration to complete the journey.

Let’s connect

hey@10turtle.com

Next Project

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