What exactly does 10Turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10Turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

ZAALEGACY PRESS — BUILDING A LEGACY-DRIVEN PUBLISHING WEBSITE

The Zaalegacy project centered on redefining the brand’s digital presence with a clean, trust-driven, and emotionally engaging design for a premium clothing brand. Through UX research and a structured layout approach, the redesign introduced a clear navigation flow, elevated brand messaging, and a product-focused visual hierarchy that communicates both style and purpose.

Project Focus

UX Design

UI Design

Websites Design

Industry

Arts, Culture & Entertainment

Tools we used

Project Completion

2025

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OVERVIEW

ZAAlegacy Press is a faith-inspired publishing division of ZAAlegacy LLC, dedicated to producing books that uplift, empower, and instill values. The goal was to design a website that not only showcases literary work, but also communicates the brand’s mission—creating stories that plant seeds of faith, resilience, and encouragement for generations to come.

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Industry

Arts, Culture & Entertainment

What we did

User ResearchUI UX DesigningResponsive Experience

Platform

002

PROBLEM

Before the redesign, ZAAlegacy Press lacked a digital presence strong enough to reflect its mission. The brand needed a platform that balanced professionalism with inspirational storytelling. The challenge was to create a design that highlights books and authors without overwhelming readers, while still conveying faith-based values.

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SOLUTION

The final website design integrates emotional storytelling with purposeful navigation. A countdown timer creates excitement around book launches, while sectioned categories clearly communicate what the brand publishes. Interactive testimonial sliders give authenticity through real reader voices, and featured book spotlights offer easy access to series information.

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CLIENT'S DESIGN VISION

How can we design a publishing platform that inspires readers while helping stories build legacies?

The client envisioned a platform where literature becomes a legacy—emotionally rich yet structured with clarity. The goal was to elevate ZAAlegacy Press as more than a publisher—positioning it as a movement focused on storytelling, community partnership, and spiritual growth.

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TYPOGRAPHY

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COLOR PALETTE

The color palette evokes trust, loyalty, and wisdom. The primary color, Legacy Blue (#1D3A7C), conveys authority and depth, reflecting the brand’s commitment to spiritual and educational impact. The secondary color, Heritage Red (#AF2125), adds passion and emotional warmth, emphasizing storytelling rooted in heart and mission. Neutrals (#F7F8FA / #FFFFFF) balance the palette with clarity and softness, making text-based content and books the focal point. The result is a harmonious visual identity that feels both traditional and inspiring.

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WIREFRAME

The wireframe for the ZAALegacy Press website was designed to balance clarity, storytelling, and user flow. We began by identifying the brand’s core goals—showcasing published works, communicating the press’s vision, and encouraging partnerships and reader engagement. Each section of the layout was then structured to support these goals in a logical, scroll-friendly order.

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WEBSITE DESIGN

The website design for ZAALegacy Press was crafted to visually reflect the brand’s values—faith, legacy, wisdom, and inspiration. We used a clean, elegant aesthetic paired with professional typography to highlight storytelling as both meaningful and timeless.

Let’s connect

hey@10turtle.com

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