What exactly does 10turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

CASIO - WHERE EVERY DRIVE BECOMES AN EXPERIENCE

This catalog design for Casio Watches is sleek. modern, and sophisticated, highlighting the brand's legacy as pioneers in digital timepieces since 1974. The clean layout, elegant typog-ally compelling and engag ing for watch enthusiasts and customers alike.

Project Focus

Catalog Design

Graphic Design

Industry

Technology, SaaS & Startups

Tools we used

Project Completion

2024

Key Market

Global

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BRIEF OVERVIEW

Casio, a globally recognized brand in timepieces, needed a modern and visually appealing catalog for its fashion-driven SKUs. The goal was to create a digital-first catalog with the flexibility for print, reflecting Casio’s legacy of precision and style while targeting a global, fashion-conscious audience. The catalog should highlight premium product imagery with a clean, lifestyle-focused approach.

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Industry

Technology, SaaS & Startups

What we did

Catalog DesignGraphic Design

Platform

002

PROBLEM

The traditional catalog designs failed to capture the modern, unisex appeal Casio wanted for its fashion-forward products. The challenge was to move beyond basic product presentations to an image-driven design that showcases close-ups, cutaways, and alternate colorways while maintaining essential details like RRP. The catalog needed to balance functional elegance with aesthetic innovation to resonate with a youthful, global market.

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SOLUTION

To address this, the catalog design focused on:Modern Layouts: Clean grid-based layouts that ensure clarity and structure.Engaging Imagery: High-resolution lifestyle assets and product images to captivate viewers.Refined Typography: A hierarchy that enhances readability and aligns with the brand’s premium positioning.Sophisticated Color Palette: A minimalistic yet bold color scheme that emphasizes elegance and innovation.Versatility: Optimized for digital viewing while maintaining print compatibility.

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OUR VISION FOR THE BRAND

How we build Casio's Catalog Design?

We envision Casio’s catalog as a seamless blend of timeless elegance and modern innovation. The design should exude luxury, precision, and sophistication, reinforcing Casio’s identity as a leader in digital timepieces. It should inspire confidence and convey a sense of aspiration to its global audience.