What exactly does 10Turtle do?

Three things, with a dedicated expert team for each: web design and development, branding and creative, and AI automation. You work with one accountable partner instead of stitching together separate vendors.

Do you only build new sites, or do you also redesign existing ones?

Both, equally. Roughly half of our work is rebuilding sites, brands, and workflows that companies have outgrown, and the other half is building from zero.

Who is on the team that handles my project?

A dedicated team per capability: web designers and engineers, brand designers, and AI engineers. One accountable lead owns the outcome end to end.

What is the free audit and what do I get?

A no-cost review of your website, brand, or workflow with specific, prioritised findings plus a clear plan. There is no obligation to hire us afterwards.

Where is 10Turtle based and who do you work with?

Headquartered in Surat, India, with offices across the USA, Canada, and the UAE, serving clients in 37+ countries. We work with DTC and B2B brands that care about accountability and measurable results.

Is the AI automation work tied to one vendor?

No. Anthropic is a partner, not a dependency. We design automation around your stack and goals rather than locking you into a single platform.

10turtle

Our Work

← All Projects

Vale And Veil - Elegant, Subtle Luxury, A Design that Speaks Softly

The design focuses on conveying luxury with a minimalistic, sophisticated approach. By using a refined color palette, delicate typography, and large, high-quality imagery, it invites users into a world of understated luxury, creating a memorable shopping experience that emphasizes elegance.

Project Focus

UX Design

UI Design

Brand Identity

Websites Design

Industry

Consumer Goods & Retail

Tools we used

Project Completion

2025

Live Url

https://valeandveil.com/

001

OVERVIEW

The website’s design blends elegance with functionality, featuring a muted color scheme, large product images, and a clean, modern layout. It fosters a sense of exclusivity while keeping navigation intuitive and accessible. The design is visually rich and responsive, ensuring a seamless shopping experience across devices.

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Industry

Consumer Goods & Retail

What we did

User ResearchUI UX Designing

Platform

Shopify

002

PROBLEM

The primary challenge was ensuring the website reflected the brand’s luxury image while maintaining a smooth and intuitive shopping experience. There was a need to marry aesthetic appeal with usability.

003

SOLUTION

The design resolves this by using high-quality product images, an elegant layout, and responsive design. A minimalist color palette and refined typography contribute to the luxury feel while enhancing user experience through intuitive navigation and straightforward access to product information.

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004

ROI

The design has been optimized for performance, showing a 5% improvement in load speed, and an SEO score of 91, indicating good content structuring. The accessibility score of 93 shows inclusive design features. These improvements, combined with an intuitive layout and fast performance, help to deliver a smooth, engaging shopping experience.

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005

CLIENT'S DESIGN VISION

How can we ensure that our website feels as luxurious online as our products do in person?

To evoke the same luxury online as in person, we have focused on high-quality visuals, elegant typography, and subtle animations. The design’s minimalist approach ensures that the products remain the focus, while the layout and color palette enhance the sense of luxury and exclusivity.

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006

LOGO

The logo features a clean, minimalist design, aligning with the brand’s high-end, luxurious identity. It incorporates sophisticated typography and subtle symbols to emphasize exclusivity, representing the fusion of modern luxury and timeless craftsmanship.

007

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COLOR PALETTE

The color scheme features soft gold, warm creams, and rich burgundies, reflecting luxury and timelessness. The warm tones evoke feelings of comfort and elegance, aligning with the brand’s refined aesthetics and enhancing the user’s immersive experience.

009

WIREFRAME

The wireframe follows a clean, modular layout with large product images, intuitive navigation bars, and a minimalistic footer. Key sections like product details, material care info, and shipping are logically organized, ensuring easy access to important information without overwhelming the user.

010

WEBSITE DESIGN

The website’s layout is clean and modern, focusing on showcasing products through large, high-quality images. The design is responsive, with simple and smooth navigation for an optimized experience across all devices. Interactive elements, like filters and product hover effects, enhance user engagement.

Let’s connect

hey@10turtle.com

Next Project

Mad Kanna

E-commerce DEsign • Visual Strategy • Brand Identity