Wellness Journal Design Case Study
A playful positive psychology journal for reflection, humour, and real-life emotional reset.
The Challenge
Self-help journals can often feel too clinical, too motivational, or too heavy for readers who already feel overwhelmed. A 30-day wellbeing journal needs to guide reflection without making the experience feel like another task. The subject includes psychology-based tools, emotional check-ins, values work, and grounding strategies, so the design needed clear structure and enough breathing room. The challenge was to make evidence-informed wellbeing feel playful, human, and easy to complete.
The Solution
The design uses a black-and-white editorial system with bold serif titles, compact day labels, and clear PERMA category strips. Hand-drawn line illustrations, such as cups, jars, chairs, books, and playful doodle-style icons, add warmth without overdecorating the pages. Large blank spaces, ruled writing areas, reflection prompts, quotes, and workbook-style exercises make the journal practical for daily use. The humorous tone in headings and prompts supports the design’s approachable, real-life personality.
/ Project Information
Welcome Back to You is a 30-day guided journal published by Eldenblue Books for adults who want to pause, reflect, and reconnect. Built around Positive Psychology and the PERMA model, it combines daily prompts, humorous exercises, reflection pages, quotes, values work, and grounding tools. Its black-and-white workbook style, playful illustrations, and generous writing space make wellbeing feel accessible, practical, and emotionally warm. The result suits self-help readers seeking low-pressure personal development.