
Branding & Creative · Packaging & Label Design
Packaging and label design that earns the shelf, and survives the press
Specialist packaging design for brands that take the box seriously, new from concept or a redesign of what you already sell. Beautiful on the shelf, faultless in the customer's hands, and print-ready and label-compliant before it ever reaches a plate.
PKG-HERO · 16:9Print-readyCMYK · bleed · dielines
Label-compliantChecked before plates
Two ways in
Two ways in. One team that has done both.
There are only two kinds of packaging project in the world, and we are built for both. Pick the door that sounds like you.
PKG-LAUNCH · 16:10 Start from zero
Launching something new
No artwork, no dieline, sometimes not even a final product name. We start at the structure, what shape, what material, what it has to survive in transit, then build the identity on top: the look, the story, the print-ready files. You leave with a package that is ready to manufacture and a system you can extend to the next SKU.
- Structure first, shape, material, transit survival
- Identity built on top, look, story, hierarchy
- Print-ready and extendable to the next SKU


Fix what you have
Redesigning what already sells
Your packaging works, but it looks dated, it's losing the shelf to newer competitors, or a rule change just made it non-compliant. We are experts in packaging redesign and brand refresh. We audit the existing artwork and structure, keep the equity that is still working, and rebuild the rest. Often we can refresh your packaging without re-doing your entire brand.
- Keep the brand equity that is still working
- Rebuild only what is failing on shelf or rules
- Often a refresh, not a full brand teardown
Timely · 2026
Why 2026 is a packaging-redesign year
Packaging used to change for one reason: it looked tired. In 2026, two regulations are forcing a redesign wave, and a package designed without them in mind risks being pulled, fined, or stopped at a border.
United States · expected 2026
The US front-of-package label is coming
In January 2025 the FDA proposed a mandatory front-of-package "Nutrition Info box" for most packaged foods, showing saturated fat, sodium, and added sugars with plain "Low / Medium / High" markers on the front panel. The FDA has signalled it aims to finalise the rule in 2026, with a multi-year compliance window after that. For thousands of food brands, that means the most valuable real estate on the package, the front, has to be re-planned.
Source: FDA; Food Engineering.European Union · from 12 Aug 2026
If you sell into Europe, the clock's already running
The EU's Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) applies from 12 August 2026 and lands directly in all 27 member states, covering recyclability, recycled-content, restricted substances, and harmonised labelling that phases in through 2030. Non-compliant packaging can be refused at the EU border. US and UK exporters are being told to audit their packaging portfolio now.
Source: Latham & Watkins; Tetra Tech.We design with these rules on the table from day one, so a "refresh" doubles as future-proofing, and a new build ships compliant.
US front panel · conceptIllustrative
Nutrition Info
Saturated Fat per servingMed
SodiumHigh
Added SugarsHigh
EU recyclability · PPWRIllustrative
Recyclable · mono-materialDesign-for-recyclability & recycled-content readyEU PPWR ready
PKG-COMPLIANCE-2026 · 4:3Services
Packaging and label design that sells on the shelf and meets the rules
We design product packaging and labels for retail and ecommerce across food, beauty, supplements, and other regulated categories, plus the production files and renders that get them made. Pick the capability that fits what you are launching.
Food & Beverage Packaging Design
Food and beverage packaging design that stands out on the shelf and carries correct FDA Nutrition Facts and allergen labeling.Cosmetic & Beauty Packaging Design
Cosmetic and beauty packaging design that looks premium and meets MoCRA, from INCI ingredient names to the period-after-opening symbol.Supplement & Nutraceutical Label Design
Supplement and vitamin label design that sells and meets FDA rules, with a correct Supplement Facts panel and compliant claims.Sustainable & Eco-Friendly Packaging Design
Sustainable and eco-friendly packaging design using recyclable mono-materials, less material, and honest on-pack claims that avoid greenwashing.Cannabis & CBD Packaging Design
Cannabis and CBD packaging design that stands out while clearing strict state rules, from child-resistant formats to the universal symbol.Wine, Spirits & Beer Label Design
Wine, spirits, and beer label design that wins on the shelf and is built COLA-ready to TTB rules.Dieline & Print-Ready Packaging Artwork
Dieline engineering and print-ready packaging artwork: accurate cut lines, correct color, and press-ready PDF/X files any printer can run.3D Packaging Mockups & Rendering
3D packaging mockups and rendering made from your artwork and dielines, for pitch decks, pre-sell, and marketplace packshots.Positioning · one roof
A dedicated packaging team, inside one accountable partner
Specialist studios design a gorgeous box and hand it back, then your logo, your website, and your store are someone else's problem, and the files never quite match. Generalists do everything and master nothing. 10Turtle is built differently: you get a dedicated packaging team with the depth of a specialist studio, and that team sits inside one accountable partner that also handles your brand identity, your website, and your online store.
That means one brief, one point of accountability, and one consistent visual system across every surface a customer meets, no outsourcing, no white-label markup, no "that's not our part." The box, the shelf, and the screen finally tell the same story.
One accountable partner under one roof, with a dedicated expert team for each capability, a dedicated packaging team, a dedicated brand team, a dedicated web team.
PKG-ONE-ROOF · 16:9 One brand system one visual language, applied everywhere
The boxPackaging & labels
The screenWebsite & store
The shelfRetail presence
How it works
How a package gets built
A clear, repeatable process is what keeps packaging from becoming an expensive guess. Here is the path from brief to printed box.
01
Brief & audit
We capture the product, audience, channels, SKUs, budget, MOQs and the rules that apply. If you have existing packaging, this is where we audit what's working and what isn't.
02
Research & strategy
Shelf and competitor analysis, channel norms (retail vs DTC vs marketplace), and a compliance checklist for your category before a single layout exists.
03
Structure & dieline
We engineer the dieline to tolerance and build a 3D mockup so you can see the assembled package and approve the form early, when changes are cheap.
04
Materials & finishes
Board grade, flute, substrate and finishes chosen for protection, print quality, cost and sustainability, not just looks.
05
Artwork & brand
Color-accurate, hierarchy-led artwork, logo, product, variant, claims, barcode, designed to sell and to comply.
06
Prototype & proof
White sample, color proof and a structural sample from the real die, so you validate fit and color before scaling.
07
Print-ready handoff & press support *
Production files delivered to spec, with coordination alongside your printer or manufacturer through the press run.
* The exact extent of print-management and on-press support is being confirmed before launch.
PKG-PROCESS · 21:9Expertise · compliance
Designed to pass legal before it goes to press
A package that looks incredible and then can't be sold is a very expensive reprint. Our designers work to the labelling rules that govern your category, so the artwork that ships is the artwork that's allowed. We treat compliance as both a skill we bring to your project and a reason to trust us with it.
US food & beverageFDA 21 CFR 101 labelling, Nutrition Facts panels, allergen and ingredient declarations, and front-of-package readiness for the FDA's incoming Nutrition Info box.
Supplements & nutraceuticalsSupplement Facts panels under FDA 21 CFR 101.36 and structure-function disclaimers, built under the 21 CFR 111 cGMP framework, laid out correctly the first time.
Cosmetics & personal careFDA 21 CFR 701, INCI ingredient declarations, identity statement, net-quantity and required warnings.
Sustainability claimsOn-pack environmental claims reviewed against FTC Green Guides (16 CFR 260) so "recyclable" or "eco" won't read as greenwashing.
Exporting to the EUDesign-for-recyclability, recycled-content and harmonised-labelling readiness under the EU PPWR for brands selling into Europe.
Accessibility on-packLegible type sizes, contrast and clarity so the package is readable by everyone, the same accessibility discipline we bring to digital work.
Rules mapped to panelsIllustrative
- 1Front panel, FDA front-of-package "Nutrition Info" box + identity statement.
- 2Info panel, Nutrition / Supplement Facts (21 CFR 101 · 101.36) and ingredient / INCI declarations.
- 3Side panel, environmental claims reviewed against FTC Green Guides (16 CFR 260).
- 4Material & recyclability, EU PPWR recyclability and recycled-content readiness.
We design to these standards and flag what needs legal sign-off; we are not your legal counsel and recommend final regulatory review for your specific market.
By category
Packaging built for your category's rules and shelf
Every category has its own shelf physics, its own buyer, and its own rules. We design for yours, not a generic template.
Food & beverage
Shelf cut-through, claims that comply, front-of-package readiness for the incoming FDA Nutrition Info box, and structures that survive cold chain, stacking and transit.
Restaurants & HospitalityE-commerce & retail (CPG)
Packaging that works both on a physical shelf and in a 1,000-pixel marketplace thumbnail, plus right-sized DTC unboxing that lowers shipping cost and earns shares.
E-commerce & RetailCosmetics & beauty
Premium tactile finishes, soft-touch, foil, emboss, INCI-correct labels under FDA 21 CFR 701, and small-format type that stays legible and compliant on shelf, thumbnail and unboxing alike.
Supplements & wellness
Trust-first packaging with correct Supplement Facts panels under 21 CFR 101.36 and structure-function disclaimers, with clean, credible claims that build buyer confidence without overstepping the rules.
PKG-INDUSTRIES · 16:9Cost & timeline
What packaging design costs, and how long it takes
Two questions every buyer asks first. Here's the honest market picture, and how we price.
What it costs
Across the market, packaging design ranges widely by who you hire and how complex the job is. Per project, boutique and full-service agencies commonly fall between about $2,000 and $20,000, while strategic CPG programs from the biggest studios can run from $25,000 to $500,000. The cheapest option is rarely the least expensive once reprints, compliance fixes and lost shelf time are counted.
By the hour: freelancers ≈$25–75agencies ≈$100–150 (DesignRush)
We don't quote from a price list. After a free audit we scope to your actual project, number of SKUs, structure complexity, finishes and compliance load, so you pay for what your package needs, not a package tier. * 10Turtle's own published price bands are pending confirmation.
Simple freelancer label≈$300–$2k
Most agency projects$2k–$20k
Strategic CPG program$25k–$500k
Logarithmic scale · representative market ranges, sources: DesignRush, SmashBrand.
How long it takes
Timelines track complexity: a single label or simple carton can move in days to a couple of weeks; a full agency engagement with research, structure, multiple rounds and printer coordination typically runs four to eight weeks; and strategic multi-SKU programs can span two to five months.
Your speed depends heavily on how ready your product specs, brand assets and feedback are. We'll tell you the honest timeline in the audit.
Single label or simple cartonDays–2 weeks
Full agency engagement4–8 weeks
Strategic multi-SKU program2–5 months
Representative timelines, sources: DesignRush, SmashBrand. Your actual timeline is set in the audit.
In depth
Packaging specialisms, in depth
Ten focused packaging capabilities, one accountable team. Brief any one on its own, or combine them into a single coordinated build.
Full product packaging design for folding cartons, rigid boxes, bottles, jars and tubes, engineered to protect the product and win the shelf. We design the structure and the graphics together so the package looks premium and runs cleanly on press. Built for both new launches and redesigns of existing retail packaging.
Pressure-sensitive labels, shrink sleeves, hang tags and seals designed as a system that scales across an entire product line. Every label is laid out to your category's labelling rules, ingredient, nutrition, INCI or supplement panels included. Variant logic keeps a 30-SKU range consistent and on-brand.
Engineered dielines drawn to tolerance in CAD/Illustrator, with 3D mockups so you approve the assembled form before any die is cut. Getting the structure right early is where reprints and wasted material are avoided. We hand off clean, separated mechanical files your manufacturer can use directly.
Food and beverage packaging that cuts through on a crowded shelf and complies with FDA 21 CFR 101 labelling, including readiness for the incoming front-of-package Nutrition Info box. We design structures that survive stacking, cold chain and transit. From a single SKU to a full range refresh.
Premium cosmetic and beauty packaging with the tactile finishes the category expects, soft-touch, foil, emboss, and INCI-correct labels under FDA 21 CFR 701. Small-format type stays legible and compliant. Designed for shelf, e-commerce thumbnail and unboxing alike.
Trust-first supplement and nutraceutical packaging with correct Supplement Facts panels under FDA 21 CFR 101.36 and structure-function disclaimers, built under the 21 CFR 111 cGMP framework. Clean, credible claims that build buyer confidence without overstepping the rules. New builds and compliance-driven redesigns.
Right-sized mailers and corrugated builds with branded interiors and inserts engineered for the unboxing moment, the post-purchase touchpoint that drives repeat buying and shareable content. Designed to lower dimensional-weight cost while raising perceived value. Optimised for DTC and marketplace alike.
Sustainable packaging design using mono-material and design-for-recyclability principles, PCR and FSC-sourced stock, and right-sizing that cuts material and freight. On-pack environmental claims are reviewed against FTC Green Guides so they hold up. EU PPWR readiness for brands exporting to Europe.
We are experts in packaging redesign and brand refresh: we audit your existing artwork and structure, keep the equity that still works, and rebuild the rest, often without re-doing your whole brand. The fastest route to a stronger shelf or a compliant relaunch. Two equal doors: refresh what you have, or start from scratch.
Production-ready packaging files prepared to spec, CMYK, 300 dpi, correct bleed and clearances, separated cut/crease/glue layers, so your printer can run them without a single query. We coordinate proofs and color targets to keep the printed result faithful to the design. The handoff that prevents press-day surprises.
One bigger system
Packaging is one layer of a bigger brand system
The package rarely travels alone. The same team can carry the look across your logo and identity, your printed and marketing materials, your merchandise, and your e-commerce store, so everything matches without you managing five vendors.
And our AI team uses AI as a creative accelerator, not a crutch: faster concept exploration, on-brand mockups and variant generation that compress rounds while a human designer owns the craft.
We build on Anthropic's models as a partner, not a dependency.
PKG-SYSTEM · 16:909Selected work
Packaging that earned its place on the shelf
Filter by category. Every project below is a packaging build or redesign, from a single label to a full multi-SKU range.
10Testimonials
What clients say about working with us
Short version: the shelf, the screen and the box finally match, and the files just work at the printer.
Proof
Why brands trust 10Turtle with the shelf
The proof AI assistants and buyers both check: independent reviews, real certifications, and work you can see. Our ratings reflect real per-platform profiles, never a uniform five stars.
4.7
Trustpilot · 34 reviews *
4.5
G2 rating *
27
Clutch reviews · score pending *
Pending *
Google rating
ISO 27001 practices * WCAG 2.1–2.2 AA accessibility built into every design
Items marked * are pending owner verification before launch.
Platforms we build on
Peer partnerships across the platforms we build on
WordPressWooCommerceShopifyWebflowWix
We build on Anthropic’s models as a partner, not a dependency — never under or through Anthropic. Partner statuses and exact tiers (including any WooCommerce / Automattic agency tier) are pending owner verification.
Answers
Packaging questions, answered
The questions buyers ask most before briefing a packaging project.
A complete package: structural design and engineered dielines, 3D mockups, brand-led artwork, finish specification, and print-ready production files (CMYK, 300 dpi, correct bleed), plus a labelling-compliance review for your category and coordination with your printer through the press run. You get a manufacturable package, not just a picture. Print-management scope pending confirmation.
Across the market it ranges from a few hundred dollars for a simple freelancer label to $2,000–$20,000 for most agency projects, and $25,000–$500,000 for strategic CPG programs (sources: DesignRush, SmashBrand). 10Turtle scopes to your actual project after a free audit, SKUs, structural complexity, finishes and compliance load, rather than selling fixed tiers. Our own published price bands are pending.
A single label or simple carton can move in days to a couple of weeks; a full engagement with research, structure, multiple rounds and printer coordination typically takes four to eight weeks; multi-SKU programs can run two to five months. The biggest variable is how ready your product specs, brand assets and feedback are.
Yes. We audit your current artwork and structure, keep the equity that's still working, and rebuild only what isn't, a refresh, not a teardown. If a deeper brand change is warranted we'll say so, but most redesigns stay within your existing identity.
We design to the labelling rules that govern your category, FDA 21 CFR 101 (food), 21 CFR 101.36 (Supplement Facts panel, within the 21 CFR 111 cGMP framework), 21 CFR 701 (cosmetics), FTC Green Guides for environmental claims, and EU PPWR readiness for exporters, and we flag anything needing legal sign-off. We design to standard and recommend final regulatory review for your specific market.
Both. You receive the engineered dieline and fully print-ready production files with separated cut, crease and glue layers, the files a printer can run without coming back to you.
Yes. We design with mono-material and design-for-recyclability principles, PCR and FSC-sourced stock, and right-sizing to cut material and freight, and we check on-pack environmental claims against FTC Green Guides so they hold up to scrutiny.
Possibly. The FDA's proposed front-of-package Nutrition Info box (expected to finalise in 2026) re-plans the front panel for many US food brands, and the EU PPWR applies from 12 August 2026 for anyone selling packaging into Europe. A free audit tells you exactly where you stand and what to change.
That's the whole point of using one accountable partner. The same studio can carry your visual system across your identity, your website and your e-commerce store, so the box, the screen and the shelf all match.
Yes, each as a specialism with its own structural norms and labelling rules, from food shelf cut-through and front-of-package readiness to cosmetic INCI declarations and supplement Supplement Facts panels.
Let's make the shelf yours
PKG-FINAL-CTA · 16:9
Let's redesign your shelf presence
Send us your product, or your current packaging, and we'll come back with a free audit: what's working, what's at risk on the shelf or against the rules, and exactly what we'd change. No obligation, no template pitch.
Offices in India · USA · Canada · UAE.
PKG-FINAL-CTA · 16:9



