Branding · Video & Animation
Motion Graphics & Motion Design
Motion graphics are designed graphic elements set in motion: animated logos, kinetic typography, moving infographics, idents, and title sequences. Where explainer videos tell a story and 3D animation builds objects in space, motion design adds movement to type, shapes, and data so your brand feels alive across web, social, and video.
Made withAfter EffectsIllustratorCinema 4DFigmaLottiePremiere Pro
TRUSTED BY TEAMS THAT SHIP
What it is
What are motion graphics?
Motion graphics are graphic design elements that move: animated logos, kinetic typography, animated charts and infographics, lower thirds, idents, and title sequences. Instead of filming or building 3D objects, a motion designer animates type, shapes, icons, and data so information is easier to follow and a brand reads as modern and intentional.
Motion graphics are the workhorse of short-form and paid content, because they can be produced quickly, versioned for every platform, and updated without a reshoot. They fit when you want polish, clarity, and volume rather than a single narrative film. For a story that walks a viewer through your offer, an explainer is the better format, and for physical product or mechanical detail, 3D is the better fit.
What's included
What a motion graphics project includes
Animated logo and identsA logo sting and bumpers that open and close your videos with a branded signature.
Kinetic typographyText animated to emphasize key lines, ideal for social, ads, and quote videos.
Animated data and infographicsCharts, numbers, and processes animated so complex information is easy to follow.
Titles and lower thirdsTitle sequences, captions, and on-screen graphics that keep videos clear and on brand.
Brand motion systemReusable motion templates and rules so every future video moves the same way.
Social and ad cutdownsSquare and vertical versions sized for Reels, TikTok, Shorts, and paid placements.
Source files and handoffEditable project files and exports delivered so your team can reuse them later.
How we work
How we build motion graphics
1Brief and references
We align on the message, brand, and references so the motion has a clear job.
2Design frames
We design the key still frames first, so the look is approved before anything moves.
3Animation
We animate the approved frames with timing and easing that feel deliberate, not busy.
4Sound design
We add music, transitions, and sound effects where they sharpen the motion.
5Versions
We resize and recut into the square, vertical, and short formats you need.
6Delivery
We export final files and hand over editable source so the work stays reusable.
Why it matters
Why motion design matters
Motion design makes your brand look considered and your content easier to absorb, at the speed social demands.
A sharper brand
Consistent animated logos, type, and transitions make every video feel like you.
Clearer information
Animated data and steps are easier to follow than static charts or dense text.
Content at volume
Reusable motion templates let you ship platform-ready video far faster.
Who this is best for
The right fit
Best fit when
You need polished, on-brand motion at volume: social and paid creative, animated logos and idents, or data and UI that is clearer in motion than as a static image.
You might not need this
If you need a single narrative video that walks viewers through your offer, an animated explainer video is the better format than standalone motion graphics.
FAQs
Common questions about motion graphics
What is the difference between motion graphics and animation?
Motion graphics animate designed elements like type, logos, icons, and data, while animation more often tells a story with characters or builds objects, including in 3D. In practice the line blurs, and many projects mix both. If your goal is polished, on-brand movement for graphics and information, that is motion design; if it is a character-led story or a physical object, that is animation.
How much do motion graphics cost?
Cost tracks length, complexity, and how many versions you need, so a simple animated logo costs far less than a two-minute animated infographic with custom illustration. Many motion projects are priced per project or per finished second, and ongoing social work is often a monthly retainer. We scope to your goal and quote it in the free audit.
Can you animate our existing logo?
Yes. Animating an existing logo into a sting or ident is one of the most common motion requests, and we work from your current logo files. If your brand does not have motion guidelines yet, we can also build a small set of reusable templates so future videos stay consistent.
Do you offer motion graphics on a monthly retainer?
Yes, for teams that need a steady stream of social and ad motion. A retainer gives you a set amount of output each month at a predictable cost, which suits short-form content that runs at cadence. For a single asset like a logo animation or a title sequence, a one-off project is the simpler fit.
Will motion graphics match our brand?
Yes. We design the still frames in your brand colors, type, and style before animating, so motion reinforces your identity rather than fighting it. If you have brand guidelines we follow them, and if you do not, we can establish simple motion rules as part of the work.
What software do you deliver in, and do we get the files?
Most motion work is built in After Effects, with Illustrator for design and Premiere for editing, and we can export Lottie for lightweight web and app animations. We deliver final video files in the formats you need, plus editable source files so your team can update or reuse the work.
08Proof
Selected brand work
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09 — In our clients' words
In our clients' words
Proof in three formats — quote, voice and video. Examples below are illustrative until real, permissioned testimonials are in place.
Want your brand to move?
Get a free audit. We will recommend where motion design will do the most for your brand and content, and quote it before you commit.
Get your free quote